Camel Robot Digitalt kunstverk by Edu Torres

Camel Robot Digitalt kunstverk by Edu Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award i Gull in Datagrafikk, 3D-modellering, teksturering og renderingsdesign Competition Category.

GullDatagrafikk· 2020

Camel Robot Digitalt kunstverk

by Edu Torres

Client: Camel

A' Design Award i Gull Winner in Datagrafikk Category

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Colors

The Design

About Camel Robot Digitalt kunstverk

Camel Robot er et digitalt kunstverk som nytolker en merkevarelogo som et robotdyr. Bildet ble bygget som en tredimensjonal modell og rendret i høy oppløsning for trykk og for visning i utstillings- og kontorlokaler. Referansene er hentet fra industrimaskiner, robotikk og science fiction. Kroppen er delvis åpen, slik at de innvendige kablene og strømforsyningen forblir synlige. En nøytral blå og mørk palett holder oppmerksomheten på hovedsilhuetten. Detaljnivået er balansert for å forbli troverdig og lett å lese.

The Recognition

About the A' Design Award i Gull

Camel Robot Digitalt kunstverk er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Camel Robot Digitalt kunstverk forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Camel Robot Digitalt kunstverk skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.