A Valley In The City Markedsføringsopplevelsessenter by Song Han

A Valley In The City Markedsføringsopplevelsessenter by Song Han is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Interiør- og utstillingsdesign Competition Category.

SølvInteriør· 2020

A Valley In The City Markedsføringsopplevelsessenter

by Song Han

Client: Shenzhen Horizon Space Design Co., Ltd

A' Design Award i Sølv Winner in Interiør Category

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Verified Award Winner

Verify Award Status for #90964

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Colors

The Design

About A Valley In The City Markedsføringsopplevelsessenter

A Valley In The City er et markedsføringsopplevelsessenter hvis interiør henter inspirasjon fra åsene, ravinene og bekkene i Guangdong-provinsen. Bioniske former skaper et moderne og minimalistisk miljø, med en ravine skjult i bylandskapet. Ravinen og de innelukkede husene er innhyllet i hvite perforerte aluminiumsplater, som gir rommet en profil med varierende lag. Vindusåpninger er spredt utover veggene for å ramme inn utsikten langs ruten. Et bambusinstallasjonskunstverk laget av tradisjonelle håndverksarvtakere strekker seg omtrent 300 meter gjennom rommet.

The Recognition

About the A' Design Award i Sølv

A Valley In The City Markedsføringsopplevelsessenter er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. A Valley In The City Markedsføringsopplevelsessenter forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. A Valley In The City Markedsføringsopplevelsessenter er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The space not only creates a futuristic experience, but even recaptures the well established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Dimensions & Packaging: Installation artwork named Murmuring Zephyr,The length is about 300 meters.
Tags: Urban Ravines,Murmuring Zephyr，Estate Marketing Experience Center,Shenzhen Horizon Space Design Co., Ltd，Song Han ,
Production Technology: This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape.
Design Challenge: This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
Research: The space design gets its inspiration from Guangdong provinces hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.The space not only creates a futuristic experience, but even recaptures the well-established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Inspiration: The space design gets its inspiration from Guangdong province hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.
Project Duration: The project started in April 2018 in Huizhou and finished in April 2019 in Rimini, and was exhibited in Huizhou in April 2019.
Operation Flow: The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape. On the walls are scattered window apertures. These openings cannot only provoke your memories, but also create fine sights along the way. You can relish a garden, a space of rich layers.
Team Members: Shenzhen Horizon Space Design Co., Ltd.
Song Han
Image Credits: Main Image: Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #1:Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #2:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #3:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #4:Photographer XuFeng Jin, Art installation area,Designer Song Han,2019.