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Aava Kosttilskudd by Maja Maksimovic

Aava Kosttilskudd by Maja Maksimovic is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Emballasjedesign Competition Category.


SølvEmballasje· 2020

Aava Kosttilskudd

by Maja Maksimovic

Client: Aavalabs

A' Design Award i Sølv Winner in Emballasje Category

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Verified Award Winner

Verify Award Status for #91182

Colors

The Design

About Aava Kosttilskudd

Etikett- og eskeemballasje for et helsekostmerke med sterke røtter i Norden. Designet skal ha et naturlig preg, spesielt med tanke på at ingrediensene er naturlige. Målgruppene er menn og kvinner i 30-årene, 40-årene, 50-årene og 60-årene. Esken er trykt på papir med matt celloglaseringsfinish. Gjennomsiktig plast er valgt til beholderen fordi det er den mest verdifulle plasten etter resirkulering.

The Recognition

About the A' Design Award i Sølv

Aava Kosttilskudd er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Aava Kosttilskudd forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Aava Kosttilskudd er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Packaging design for AAVALABS, the Nordics company, with a Finnish twist. Honesty and Transparency are in the core of the company, so that is also portrayed in products design, that breathes Nordic purity and freshness.
Dimensions & Packaging
Box dimensions 65 x 65 x 112 mm
Label dimensions 180 x 70 mm
Tags
Packaging, Supplement, Health, Nature, Vitamins
Production Technology
The graphics were illustrated digitally on Adobe Illustrator. Every product has it's own Pantone color and it's printed on offset printing machine.
Design Challenge
In terms of design, the challenge was merging different varieties of plants into one
Research
Botanical research, and research on raw stones and minerals were carried out for each individual packaging. Illustrations on the background were strongly influenced by illustrations from botanical books and encyclopedias.
Inspiration
A rough translation of Aava is “open”. The word has been in the Finnish vocabulary for centuries and holds a special meaning that can only be described by seeing an Aava Landscape. That is why the packaging design allows everyone to experience the power of nature for themselves.
Project Duration
The project was completed with a quick turnaround time of 1 month, in Febroary 2019.
Team Members
Maja Maksimovic, Otso Kääriäinen
Image Credits
Aavalabs

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