Coreintive Primærfunksjon: Visuell identitet by Donggyun Kang

Coreintive Primærfunksjon: Visuell identitet by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

SølvGrafikk· 2020

Coreintive Primærfunksjon: Visuell identitet

by Donggyun Kang

Client: Coreintive

A' Design Award i Sølv Winner in Grafikk Category

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Verified Award Winner

Verify Award Status for #91595

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Colors

The Design

About Coreintive Primærfunksjon: Visuell identitet

Coreintive er en visuell identitet utviklet for et designbyrå. Navnet er en forkortelse for «Core in Creative». I ordmerket er den siste bokstaven E speilvendt og forbundet med den første bokstaven C for å danne en parentesform. En sirkel er plassert inne i parentesen for å representere kjernen som er innkapslet. Sirkelen viser til verdier som mulighet, unikhet, skalerbarhet og integrasjon. Identiteten er bygget på tre motivspråk basert på bokstavene C, O og E. Prosjektet ble gjennomført i Republikken Korea.

The Recognition

About the A' Design Award i Sølv

Coreintive Primærfunksjon: Visuell identitet er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Coreintive Primærfunksjon: Visuell identitet forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Coreintive Primærfunksjon: Visuell identitet er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.
Dimensions & Packaging: Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate.
- Symbol Motif
Type A : application of symbol C and E
Type B : application of symbol O
Tags: Core, Value, Communication, Creative, Branding, Identity
Production Technology: We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.
Design Challenge: We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
Research: To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C.
Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc.
Inspiration: Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim