13 International Cultural Media Merkevareidentitet by Creator Strategic Marketing Co., Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
BronseGrafikk· 2020
13 International Cultural Media Merkevareidentitet
by Creator Strategic Marketing Co., Ltd
Client: CREATOR Strategic Marketing Co., Ltd
A' Design Award i Bronse Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #92411The Design
About 13 International Cultural Media Merkevareidentitet
13 International Cultural Media er en merkevareidentitet skapt for et multimedieproduksjonsselskap som er aktivt innen TV-programmer, film, kulturell og kreativ utvikling samt underholdning. Logoen er basert på ordet Thirteen, tegnet med håndmalte strøk som uttrykker vitalitet og spenning. Det arabiske tallet 13 er lagt til som en detalj, med referanse til en meningsfull historie fra selskapets grunnleggelse. Svart og gull er hovedfargene, valgt for å formidle ekspertise og en internasjonal karakter. På konvolutter og brevpapir er logoen beskåret og forstørret for visuell vektlegging.
The Recognition
About the A' Design Award i Bronse
13 International Cultural Media Merkevareidentitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. 13 International Cultural Media Merkevareidentitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. 13 International Cultural Media Merkevareidentitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
- Dimensions & Packaging
- Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm - Tags
- branding, identity, entertainment, multimedia, creative
- Production Technology
- Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image. - Design Challenge
- When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
- Research
- In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
- Inspiration
- At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
- Project Duration
- The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
- Operation Flow
- The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
- Team Members
- Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh
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