Hch Primærfunksjon: Interiørdesign for moteboutique by SpActrum

Hch Primærfunksjon: Interiørdesign for moteboutique by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Interiør- og utstillingsdesign Competition Category.

SølvInteriør· 2021

Hch Primærfunksjon: Interiørdesign for moteboutique

by SpActrum

Client: SpActrum

A' Design Award i Sølv Winner in Interiør Category

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Colors

The Design

About Hch Primærfunksjon: Interiørdesign for moteboutique

HCH er en moteboutique i et moderne kjøpesenter. Designet henter inspirasjon fra den symmetriske søylehallen, som minner om planløsningen til en klassisk basilika. Interiøret skifter dermed fra et kommersielt uttrykk til et sakralt. Utformingen bygger også på antikke greske templer og de visuelle akseprinsippene til Akropolis. Tre rosa broer er plassert slik at de peker mot hverandre og leder de besøkende gjennom det dype rommet. Mannekenger kan settes inn i hull i broflatene for å danne en catwalk. Det er brukt glassfiberarmert betong, terrazzo og stål.

The Recognition

About the A' Design Award i Sølv

Hch Primærfunksjon: Interiørdesign for moteboutique er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Hch Primærfunksjon: Interiørdesign for moteboutique forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Hch Primærfunksjon: Interiørdesign for moteboutique er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging: 700 sqm
Tags: Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology: GRC, Terrazzo, Steel,
Design Challenge: The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration: The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration: Design: 2017-2018
Construction Completed: 2019
Team Members: Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits: Hanqi LI, Zefeng ZHANG