ODTU Sanat 20 Visuell identitetsdesign av Kenarkose Creative

Designet ODTU Sanat 20 Visuell identitetsdesign av Kenarkose Creative er en høyt verdsatt vinner av den svært prestisjetunge 2020 A' Design Award i Sølv i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.

SølvGrafikk· 2020

ODTU Sanat 20 Visuell identitetsdesign

av Kenarkose Creative

Klient: Middle East Technical University

Vinner av A' Design Award i Sølv i kategorien Grafikk

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Designet

Om ODTU Sanat 20 Visuell identitetsdesign

For det 20. året av ODTU Sanat, en årlig kunstfestival arrangert av Middle East Technical University, var oppdraget å utvikle et visuelt språk som skulle fremheve festivalens 20 år. Som forespurt ble festivalens 20. år fremhevet ved å tilnærme seg det som et tildekket kunstverk som skulle avdekkes. Skygger av like fargede lag som former tallene 2 og 0 skapte en 3D-illusjon. Denne illusjonen gir en følelse av relieff, og tallene ser ut som om de smelter inn i bakgrunnen. Det levende fargevalget skaper en subtil kontrast til det bølgende 20-tallets ro.

Anerkjennelsen

Om A' Design Award i Sølv

ODTU Sanat 20 Visuell identitetsdesign er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. ODTU Sanat 20 Visuell identitetsdesign forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. ODTU Sanat 20 Visuell identitetsdesign er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike egenskaper: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Dimensjoner og emballasje: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Stikkord: Visual Identity, Visual Communication, Graphic Design, Branding
Produksjonsteknologi: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Designutfordring: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Forskning: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspirasjon: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Prosjektvarighet: The project started in October 2018 in Ankara and finished in March 2019.
Driftsflyt: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Teammedlemmer: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Bildekreditering: All visual materials were designed and produced by Kenarkose Creative.