Designet Occasional Motto Visuell identitet av Zhenqi Ji er en høyt verdsatt vinner av den svært prestisjetunge 2020 A' Design Award i Jern i konkurransekategorien Grafikk, illustrasjon og visuell kommunikasjonsdesign.
JernGrafikk· 2020
Occasional Motto Visuell identitet
av Zhenqi Ji
Klient: Occasional Motto
Vinner av A' Design Award i Jern i kategorien Grafikk
Verifisert prisvinner
Verifiser prisstatus for #98719Designet
Om Occasional Motto Visuell identitet
Den visuelle identiteten for «Occasional Motto» ble utviklet med utgangspunkt i den bokstavelige betydningen av firmanavnet, og fanger essensen av å formidle ulike opplevelser til folk. Identiteten har flere nøkkelfarger, en typografisk logo og flere illustrasjoner som leker med et moderne og varmt uttrykk, noe som gjør hvert produkt unikt, men samtidig sammenhengende i ulike kontekster.
Anerkjennelsen
Om A' Design Award i Jern
Occasional Motto Visuell identitet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Occasional Motto Visuell identitet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Occasional Motto Visuell identitet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike egenskaper
- Inspired by the idea of memorizing little yet valued life moments. “Occasional Motto” is established since 2018, as an independent stationery atelier inside Irvine, a beautiful city located in Orange County, California. The identity was built with the name of the company, but a series of accompanying elements were created, such as the icon, seal and illustrations, each one of them playing a key role in the brand collaterals, giving the end result of a warm, clean and modern touch.
- Dimensjoner og emballasje
- Dimension is 220 mm x 110 mm for the envelope to hold the invoice. The material is surfaced enhanced white wove paper.
- Stikkord
- branding, design, logotype, modern, stylish
- Designutfordring
- It is rather hard to create a brand system based on a long company name like "Occasional Motto" since it is not easy to come up with a memory point for consumers at just one glimpse when they are browsing thousands of products at the same time. To help the company earn more attention under the online shopping occasion, the core idea is to make the branding collaterals look different yet convey the core value in a unique and eye-catching way. The results of the brand research that took earlier before the design process showed that about 85 percent of the stationery products on online merchants have a price tag under 10 dollars, and 95 percent of them priced under 5 dollars. This shows that the price is really what customers care about the most when they consider purchasing products under this category, whether it is a notebook or a pencil case. Therefore, it is quite essential to bring Occasional Motto some unique features so that it doesn't have to compete for the price with other cheap and relatively low-quality wholesale products.
- Forskning
- There are approximately 220 stationery brands on Etsy, which is the main online merchandise website that Occasional Motto sells its products. Among all these brands, only a few of them have their own brand system since most of these brands just sell products directly from the factory without any brand customization. We consider this as a result of the low-price competition under this category. With that being said, most customers could only get uncharacteristic products, even when they pay an above-average price for them.
- Inspirasjon
- We are inspired by the company name and idea that it encourages people to record each valuable memories in their life with the company's products, whether it's a notebook or a polaroid photo album so that consumers are connected between their memories and the current moment. Hence, we decided to do a ligature on the letter "a" and "l" in the company name, which ultimately becomes the major memory point of the entire branding.
- Prosjektvarighet
- The project started in August 2019 in Irvine, CA
- Driftsflyt
- We created 3 key illustrations based on this brand identity: Hands holding pens; hands holding polaroid films, and hands surrounding notebooks. These 3 illustrations help the brand convey their most important products: notebooks and a polaroid film album in an exquisite and elegant way.
Sponset
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