Gan Song Merkevarens visuelle identitet by Biwei Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronse in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.
BronseGrafikk· 2020
Gan Song Merkevarens visuelle identitet
by Biwei Zhu
Client: Gan Song
A' Design Award i Bronse Winner in Grafikk Category
Verified Award Winner
Verify Award Status for #98901The Design
About Gan Song Merkevarens visuelle identitet
Gan Song er en visuell merkevareidentitet skapt for et spesialmerke fra Mayang-området i Kina. Designet er inspirert av det lokale landskapet og Miao-kulturen. Fine linjer med varierende tykkelse former konturene av fjellene og Jinjiang-elven. En smilende jente i Miao-drakt representerer innhøsting og håp. Identiteten er anvendt på brosjyrer, kort, konvolutter, emballasje og utendørsreklame, med folietrykk, preging, laserskjæring og forgylling. Alle mønstre er vektoriserte, slik at identiteten kan trykkes i enhver størrelse.
The Recognition
About the A' Design Award i Bronse
Gan Song Merkevarens visuelle identitet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Gan Song Merkevarens visuelle identitet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Gan Song Merkevarens visuelle identitet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
- Dimensions & Packaging
- This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
- Tags
- GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
- Production Technology
- The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
- Design Challenge
- The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
- Research
- The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
- Inspiration
- Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
- Project Duration
- The project started and finished in 2019 in Changsha City,China
- Operation Flow
- The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
- Patents
- Copyrights belong to Wilbur Studio/Gan Song, 2019.
- Team Members
- Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand. - Image Credits
- Wilbur Studio
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