Project Yellow Merkevarepromotering by Yu Chen

Project Yellow Merkevarepromotering by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Grafikk, illustrasjon og visuell kommunikasjonsdesign Competition Category.

SølvGrafikk· 2020

Project Yellow Merkevarepromotering

by Yu Chen

Client: Hubei University of Technology

A' Design Award i Sølv Winner in Grafikk Category

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Verified Award Winner
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Colors

The Design

About Project Yellow Merkevarepromotering

Project Yellow er et omfattende kunstprosjekt som bygger opp det visuelle konseptet Alt er gult. Basert på hovedvisjonen vil det lages store utendørs installasjoner i forskjellige byer, og samtidig vil en serie med kulturelle og kreative produkter bli produsert. Som en visuell IP har Project Yellow et iøynefallende visuelt uttrykk og en energisk fargepalett som danner en enhetlig hovedvisjon, noe som gjør det uforglemmelig. Egnet for storskala markedsføring både på nett og fysisk, samt produksjon av visuelle derivater, er dette et unikt designprosjekt.

The Recognition

About the A' Design Award i Sølv

Project Yellow Merkevarepromotering er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Project Yellow Merkevarepromotering forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Project Yellow Merkevarepromotering er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen