Ai Academy ब्रान्ड पहिचान by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award फलाम पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.
फलामग्राफिक· 2020
Ai Academy ब्रान्ड पहिचान
Client: Ai Academy
A' Design Award फलाम पुरस्कार Winner in ग्राफिक Category
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The Design
About Ai Academy ब्रान्ड पहिचान
Ai एकेडेमी कृत्रिम बुद्धिमत्तामा काम गर्ने एउटा कम्पनीको लागि सिर्जना गरिएको ब्रान्ड पहिचान हो। लोगोटाइप मोनोस्पेस फन्टहरूमा आधारित छ, जुन प्रायः प्रोग्रामिङ वातावरणहरूमा प्रयोग गरिन्छ। पृष्ठभूमिहरूले कृत्रिम बुद्धिमत्ताको बहुविषयक प्रकृतिलाई प्रविधिको प्रत्यक्ष सन्दर्भ बिना अमूर्त छविहरूमा रूपान्तरण गर्छन्। यिनीहरू पानीमा आधारित रङहरू प्रयोग गरी प्रयोगात्मक रङ मिश्रण प्रविधिहरूद्वारा उत्पादन गरिएका थिए, त्यसपछि फोटो खिचिएर पोस्ट-प्रोडक्सन गरिएको थियो। लोगोटाइप र पृष्ठभूमिबीचको विपरीतताले लोगोलाई स्पष्ट रूपमा देखिने बनाउँछ। बोल्ड रङहरूले कार्यक्रम र सामाजिक सञ्जाल सामग्रीहरूमा पहिचानमा सहयोग पुर्याउँछन्।
The Recognition
About the A' Design Award फलाम पुरस्कार
Ai Academy ब्रान्ड पहिचान A' Design Award फलाम पुरस्कारको विजेता हो, राम्ररी डिजाइन गरिएका रचनाबाट अपेक्षित व्यावसायिक र औद्योगिक आवश्यकता पूरा गर्ने राम्रा डिजाइनहरूलाई दिइने प्रतिष्ठित मान्यता। फलाम विजेताहरूले आफ्ना सर्जकहरूको ठूलो कौशल, उच्च विशेषज्ञता, विज्ञ बुझाइ र सृजनात्मक क्षमता देखाउँछन्। Ai Academy ब्रान्ड पहिचान उच्च सम्मानित, प्रशंसित र प्रिय, व्यावहारिक र नवीन रचना बन्नेछ भन्ने अपेक्षा छ। Ai Academy ब्रान्ड पहिचान को सूक्ष्मताका लागि सम्मान पाइन्छ र जीवनको गुणस्तर सुधारेर संसारलाई अझ राम्रो बनाउन मद्दत गर्न यो डिजाइन गरिएको हो।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
- Dimensions & Packaging
- The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
- Tags
- AI, Artificial Intelligence, New Economy, Smart Working, artwork,
- Production Technology
- for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
- Design Challenge
- The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
- Research
- The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
- Inspiration
- The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
- Project Duration
- The project started in November 2018 in Milan and finished in April 2019 in Milan.
- Operation Flow
- The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.
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