Eyesight Nutrition Package उपहार बाकस प्याकेजिङ by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award कांस्य पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
कांस्यप्याकेजिङ· 2021
Eyesight Nutrition Package उपहार बाकस प्याकेजिङ
by Ruikang Xie
Client: Xiexie Design
A' Design Award कांस्य पुरस्कार Winner in प्याकेजिङ Category
Verified Award Winner
Verify Award Status for #102228The Design
About Eyesight Nutrition Package उपहार बाकस प्याकेजिङ
आँखाको दृष्टि पोषण प्याकेज एउटा अप्टिकल ब्रान्डको ३५औं वार्षिकोत्सवको लागि बनाइएको उपहार बाकस हो। यो बाकस कार्डबोर्डबाट बनेको छ र यसको आकार २९० गुणा २९० गुणा २९० मिलिमिटर छ। चारवटा साना बाकसहरू चुम्बकीय फास्नरहरूद्वारा चारवटा भित्ताहरूमा जोडिएका छन्, जबकि बीचमा रहेको बाल्टिन आकारको बाकसले क्यालेन्डर, आधार स्ट्यान्ड र कुपनहरू राख्दछ। प्रत्येक छेउले छानिएको दृश्यको लागि एक जोर चश्मा, ब्रान्ड कथाहरू छापिएका पुस्तिकाहरू र साना उपहारहरू प्रस्तुत गर्दछ। सम्पूर्ण संरचना हातैले जोडिएर तयार गरिएको छ। यो डिजाइनले ब्रान्डको कथालाई दैनिक कामकाज, खेलकुद, मनोरञ्जन र यात्राका दृश्यहरूसँग जोड्दछ।
The Recognition
About the A' Design Award कांस्य पुरस्कार
Eyesight Nutrition Package उपहार बाकस प्याकेजिङ A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Eyesight Nutrition Package उपहार बाकस प्याकेजिङ उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Eyesight Nutrition Package उपहार बाकस प्याकेजिङ ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
- Dimensions & Packaging
- 290mmx290mmx290mm
- Tags
- Glasses, nutrition, packaging design, brand humanities
- Production Technology
- The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
- Design Challenge
- In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
- Research
- The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
- Inspiration
- The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
- Project Duration
- Started in October 2019 and completed in November, all completed in Dongguan, China
- Operation Flow
- The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
- Image Credits
- Image #1-5 Lin Jiahui
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