Wolffstrunk प्राथमिक कार्य: कर्पोरेट पहिचान by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award रजत पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.
रजतग्राफिक· 2021
Wolffstrunk प्राथमिक कार्य: कर्पोरेट पहिचान
Client: Gerhard Wolff – Wolffstrunk
A' Design Award रजत पुरस्कार Winner in ग्राफिक Category
Verified Award Winner
Verify Award Status for #103697The Design
About Wolffstrunk प्राथमिक कार्य: कर्पोरेट पहिचान
Wolffstrunk एउटा कर्पोरेट पहिचान हो जुन निजी डिस्टिलरीमा उत्पादन गरिने फलफूल स्नाप्स र फलफूल लिकरको ब्रान्डको लागि सिर्जना गरिएको हो। ग्राफिक न्यूनीकरण र सटीकताले यस दृश्य पहिचानलाई विशेषता प्रदान गर्दछ। ब्वाँसोको एउटा सरलीकृत आकृति यस कर्पोरेट डिजाइन प्रणालीको डिजाइन चिन्हको रूपमा काम गर्दछ, र त्यस आकृतिमा थोपाको शैलीकृत आकार थपिएको छ। चलायमान टाउकोले यस चिन्हलाई हास्यपूर्ण चरित्र प्रदान गर्दछ र गतिशील ले-आउटहरूलाई सम्भव बनाउँछ। यस प्रणालीमा एक संयुक्त चिन्ह, व्यावसायिक कागजातहरू, बोतलका लेबलहरू, पोस्टरहरू, पोस्टकार्डहरू, एउटा ब्रान्ड बुक र एउटा छोटो वेबसाइट एनिमेसन समावेश छन्।
The Recognition
About the A' Design Award रजत पुरस्कार
Wolffstrunk प्राथमिक कार्य: कर्पोरेट पहिचान A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Wolffstrunk प्राथमिक कार्य: कर्पोरेट पहिचान अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Wolffstrunk प्राथमिक कार्य: कर्पोरेट पहिचान धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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