Settlements एकीकृत अभियान by Pancho Gonzalez is a highly esteemed winner of the very prestigious 2020 A' Design Award कांस्य पुरस्कार in विज्ञापन, मार्केटिङ र सञ्चार डिजाइन Competition Category.
कांस्यविज्ञापन· 2020
Settlements एकीकृत अभियान
Client: Inbrax
A' Design Award कांस्य पुरस्कार Winner in विज्ञापन Category
Verified Award Winner
Verify Award Status for #103849The Design
About Settlements एकीकृत अभियान
बस्तीहरू संसारभर र विशेष गरी ल्याटिन अमेरिकामा एक वास्तविकता हो। यो विज्ञापन डिजाइनले फरक तरिकाले कोष सङ्कलन गर्न खोज्छ र अन्ततः अवस्थित नभएको चलचित्र सुरु गरेर त्यसो गर्छ। टिकट प्राप्त गर्न, मानिसहरूले आफ्नो टिकट किन्न चलचित्रको वेबसाइटमा जानुपर्थ्यो र जब उनीहरूले थाहा पाए कि चलचित्र अवस्थित छैन, त्यसैले उनीहरूले आफ्नो पैसा फाउन्डेसनलाई दान गर्न सक्छन्।
The Recognition
About the A' Design Award कांस्य पुरस्कार
Settlements एकीकृत अभियान A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Settlements एकीकृत अभियान उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Settlements एकीकृत अभियान ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
- Dimensions & Packaging
- Trailers, posters, digital ads and social media.
- Tags
- Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
- Production Technology
- Integrated campaign across 5 countries in South America.
- Design Challenge
- First online collecting campaign done by Techo Latam.
- Research
- The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
- Inspiration
- The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
- Project Duration
- Chile, Peru, Argentina, Brazil and Colombia.
- Operation Flow
- Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
- Patents
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando - Team Members
- Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta - Image Credits
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
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