Xi Lin Men मुख्य कार्य: रक्सी पेय प्याकेजिङ by Xu Yao and Li Wei is a highly esteemed winner of the very prestigious 2021 A' Design Award कांस्य पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
कांस्यप्याकेजिङ· 2021
Xi Lin Men मुख्य कार्य: रक्सी पेय प्याकेजिङ
Client: Xi Lin Men
A' Design Award कांस्य पुरस्कार Winner in प्याकेजिङ Category
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The Design
About Xi Lin Men मुख्य कार्य: रक्सी पेय प्याकेजिङ
पुस्तक पाठ: सी लिन मेन चिनियाँ मदिराको लागि गरिएको प्याकेजिङ डिजाइन हो, र यसको नामको अर्थ खुशीको नजिक पुग्नु भन्ने हुन्छ। बोतल पारदर्शी छ, जसका कारण स्वच्छ तरल पूर्ण रूपमा देखिन्छ। लगभग ४५ डिग्रीको कोणबाट हेर्दा, फेदमा टाउको र पुच्छर मिलाएर राखिएका दुई माछाहरूको उभार-चित्र (रिलिफ) देखा पर्छ, जसले यिन र याङको प्रतीकको सम्झना गराउँछ। फ्रस्टिङ प्रविधिले माछाको उभार-चित्रलाई गहिराइ प्रदान गर्छ, र माछाको निधारमा रहेका रातो थोप्लाहरू थर्मल ट्रान्सफर छपाई विधिबाट लगाइएका छन्। बिर्को बाँसजस्तो देखिन्छ, जुन स्थिर वृद्धिको सङ्केत हो। साँघुरो माथिल्लो भाग र फराकिलो फेदले खन्याउने काम सजिलो बनाउँछ।
The Recognition
About the A' Design Award कांस्य पुरस्कार
Xi Lin Men मुख्य कार्य: रक्सी पेय प्याकेजिङ A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Xi Lin Men मुख्य कार्य: रक्सी पेय प्याकेजिङ उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Xi Lin Men मुख्य कार्य: रक्सी पेय प्याकेजिङ ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead. - Dimensions & Packaging
- Width 150mm x Depth 150mm x Height 290mm.
- Tags
- Alcohol, Package, Chinese, Chinese spirit, China, Beverage
- Production Technology
- We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
- Design Challenge
- From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
- Research
- The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
- Inspiration
- The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
- Project Duration
- The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
- Operation Flow
- Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese. - Team Members
- Designer: Xu Yao
Art Director: Li Wei
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