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The Mask That Ate The Virus भाइरस नष्ट गर्ने मास्क by Birger Linke

The Mask That Ate The Virus भाइरस नष्ट गर्ने मास्क by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award रजत पुरस्कार in प्याकेजिङ डिजाइन Competition Category.


रजतप्याकेजिङ· 2021

The Mask That Ate The Virus भाइरस नष्ट गर्ने मास्क

by Birger Linke

Client: Birger Linke Design

A' Design Award रजत पुरस्कार Winner in प्याकेजिङ Category

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Verified Award Winner

Verify Award Status for #107497

Colors

The Design

About The Mask That Ate The Virus भाइरस नष्ट गर्ने मास्क

स्विस बायोटेक कम्पनी लिभिङगार्डले पुन: प्रयोग गर्न मिल्ने मास्कका लागि एउटा कपडा विकास गर्‍यो, जसले सम्पर्कमा आउनासाथ ब्याक्टेरिया, फङ्गस र भाइरस (कोभिड १९ समेत) निष्क्रिय पारेर नष्ट गर्छ। यो विचारलाई प्याकेजिङमा जीवन्त बनाइएको छ: मास्क एउटा स्टेराइल प्याकेजमा आउँछ। यसमा जोडिएको प्लास्टिकको पट्टीलाई माथि र तल सार्दा एउटा भाइरसको चित्रात्मक प्रस्तुति एनिमेट हुन्छ, जुन यस प्रक्रियामा खाइन्छ, र यसले निराशाजनक दिनहरूमा अत्यन्त आवश्यक हास्यरस थप्छ। परिवारका सदस्यहरूबीच मास्क अदलबदल हुने र त्यसैले हुने क्रस-कन्टामिनेसनबाट जोगिन, प्रत्येक मास्कलाई अनुकूलित बनाउन विभिन्न रङका एडजस्टमेन्ट क्लिपहरू छुट्टै स्लिभमा आउँछन्।

The Recognition

About the A' Design Award रजत पुरस्कार

The Mask That Ate The Virus भाइरस नष्ट गर्ने मास्क A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। The Mask That Ate The Virus भाइरस नष्ट गर्ने मास्क अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। The Mask That Ate The Virus भाइरस नष्ट गर्ने मास्क धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging
Width 220 x Depth 22 x Height 220
Tags
Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology
Livinguard treated textile, styrofoam, EVA
Design Challenge
Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research
To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration
Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration
The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow
The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents
Livinguard patented, treated textile
Team Members
Birger Linke
Image Credits
Photography: Chiara Ye Photography

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