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Yoonly दृश्य पहिचान by Fanny De Bray

Yoonly दृश्य पहिचान by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award कांस्य पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.


कांस्यग्राफिक· 2021

Yoonly दृश्य पहिचान

by Fanny De Bray

Client: Made for you

A' Design Award कांस्य पुरस्कार Winner in ग्राफिक Category

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The Design

About Yoonly दृश्य पहिचान

युनली भ्रमण गर्ने युवाहरूलाई अनुभवहरू प्रदान गर्ने ट्राभल ब्रान्डको लागि डिजाइन गरिएको दृश्य पहिचान हो। अक्षर Y लाई नक्सा पिनसँग संयोजन गरिएको छ, जसले अन र अफ बटन बनाउँछ, जुन "स्विच अन लाइफ" भन्ने आधारभूत सन्देशलाई समर्थन गर्छ। दुई अक्षर O लाई अनन्तताको चिन्हको रूपमा आकार दिइएको छ, जसले जीवनभर रहने सम्झनाहरूलाई अभिव्यक्त गर्छ। प्रत्येक अक्षरको तल्लो भाग दायाँतिर फर्किएको छ, जसले लोगोलाई गतिशील र बनावटयुक्त रूप प्रदान गर्छ। बदामी हरियो रङले समुद्र र आकाशको सम्झना गराउँछ, भने सुन्तला रङले मानवीय न्यानोपन र घामको झलक दिन्छ। यो पहिचान डिजिटल र मुद्रित दुवै माध्यमहरूको लागि अनुकूलित गरिएको छ।

The Recognition

About the A' Design Award कांस्य पुरस्कार

Yoonly दृश्य पहिचान A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Yoonly दृश्य पहिचान उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Yoonly दृश्य पहिचान ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging
Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags
travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology
Logo
Business card
Letterhead paper
Envelope
Design Challenge
Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research
Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration
The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration
The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow
This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents
Copyright Made for you
Team Members
Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Image Credits
Copyright Made for you

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