Oink प्याकेजिङ by Studio 33 is a highly esteemed winner of the very prestigious 2021 A' Design Award रजत पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
रजतप्याकेजिङ· 2021
Oink प्याकेजिङ
by Studio 33
Client: Sin Ravnice
A' Design Award रजत पुरस्कार Winner in प्याकेजिङ Category
- 32,848
- Verified Award Winner
- Verify Award Status for #110499
The Design
About Oink प्याकेजिङ
ग्राहकको बजार दृश्यता सुनिश्चित गर्न, एक चंचल लुक र अनुभव चयन गरिएको थियो। यो दृष्टिकोण सबै ब्रान्ड गुणहरू, मौलिक, स्वादिष्ट, परम्परागत र स्थानीय प्रतीक हो। नयाँ उत्पादन प्याकेजिङ प्रयोग गर्नुको मुख्य लक्ष्य ग्राहकहरूलाई कालो सुँगुरको प्रजनन र उच्चतम गुणस्तरको परम्परागत मासु स्वादिष्ट उत्पादनको कथा प्रस्तुत गर्नु थियो। लिनोकट प्रविधिमा दृष्टान्तहरूको सेट सिर्जना गरिएको थियो जसले शिल्प कौशल प्रदर्शन गर्दछ। चित्रहरू आफैंले प्रामाणिकता प्रस्तुत गर्दछ र ग्राहकलाई ओइन्क उत्पादनहरू, तिनीहरूको स्वाद र बनावट बारे सोच्न आग्रह गर्दछ।
The Recognition
About the A' Design Award रजत पुरस्कार
Oink प्याकेजिङ A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Oink प्याकेजिङ अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Oink प्याकेजिङ धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
- Dimensions & Packaging
- Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm
Box Packaging
195 mm x 140 mm x 110 mm - Tags
- packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
- Production Technology
- The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
- Design Challenge
- Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
- Research
- The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
- Inspiration
- OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
- Project Duration
- The project started in April 2019 in Osijek and finished in October 2019 in Osijek
- Operation Flow
- Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
- Patents
- OINK Trademark (2020) Sin Ravnice
- Team Members
- Designer and Art Director: Leo Vinkovic
Illustrator: Maja Gjajic
Copywriter: Tonci Klaric
Photographer: Marija Gasparovic - Image Credits
- Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
