Tanaka 1789 X Chartier Sake Blend 001 साके बोतल प्याकेजिङ by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award रजत पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
रजतप्याकेजिङ· 2021
Tanaka 1789 X Chartier Sake Blend 001 साके बोतल प्याकेजिङ
Client: Tanaka 1789 X Chartier
A' Design Award रजत पुरस्कार Winner in प्याकेजिङ Category
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The Design
About Tanaka 1789 X Chartier Sake Blend 001 साके बोतल प्याकेजिङ
तानाका १७८९ X शार्टियर साके ब्लेन्ड ००१ साके ब्लेन्डको एक शृंखलाको लागि प्याकेजिङ हो। लेबलमा तानाका ब्रुअरीका पर्खालहरूबाट प्रेरित कालोमा कालो ग्रिड ढाँचा छ, जुन एदो कालको कुरा वास्तुकलाको एउटा उदाहरण हो। ग्रिडलाई बोतलको वरिपरि वार्निशको रूपमा छापिएको छ र यसलाई हेक्सागनहरूको एक शृंखलामा क्रमबद्ध गरिएको छ, जुन सुगन्धित विज्ञानको प्रतीक हो। कालो र सेतो प्रयोग गरिएको छ किनभने दुवै ब्रान्डले यी रङहरू समावेश गर्छन्, र कालो बोतलहरू प्रिमियम साकेका लागि आरक्षित छन्। दुई नामहरू साझा अक्षर A मार्फत क्रस ढाँचामा जोडिएका छन्।
The Recognition
About the A' Design Award रजत पुरस्कार
Tanaka 1789 X Chartier Sake Blend 001 साके बोतल प्याकेजिङ A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Tanaka 1789 X Chartier Sake Blend 001 साके बोतल प्याकेजिङ अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Tanaka 1789 X Chartier Sake Blend 001 साके बोतल प्याकेजिङ धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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