New HQ New Rules साइनेज प्रणाली by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 A' Design Award रजत पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.
रजतग्राफिक· 2021
New HQ New Rules साइनेज प्रणाली
Client: Magyar Telekom
A' Design Award रजत पुरस्कार Winner in ग्राफिक Category
Verified Award Winner
Verify Award Status for #112485The Design
About New HQ New Rules साइनेज प्रणाली
New HQ New Rules भनेको Magyar Telekom को नयाँ मुख्यालयका लागि सिर्जना गरिएको साइनेज प्रणाली हो। यो साइनेजले कार्यालयको व्यवहारसम्बन्धी नियमहरूको एउटा समूह प्रस्तुत गर्दछ। डिजाइन स्वच्छ तर रमाइलो छ, त्यसैले नियमहरू आदेशात्मक भन्दा पनि स्वागतशील महसुस हुन्छन्। चित्रहरूले दैनिक कार्यालयका परिस्थितिहरूलाई हास्य र मानवीय स्पर्शका साथ देखाउँछन्। एनालग शैली भवनको आकार र आधुनिक चरित्रसँग विपरीत देखिन्छ। यसको उद्देश्य तत्काल भावनात्मक प्रतिक्रिया सिर्जना गर्नु र मानिसहरूलाई मुस्कानसहित नियमहरू पालना गर्न प्रोत्साहित गर्नु हो।
The Recognition
About the A' Design Award रजत पुरस्कार
New HQ New Rules साइनेज प्रणाली A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। New HQ New Rules साइनेज प्रणाली अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। New HQ New Rules साइनेज प्रणाली धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Project Duration
- Permanent
- Team Members
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
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