Primary Residence टाइपफेस डिजाइन by Tianzhen Evleen Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award स्वर्ण पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.
स्वर्णग्राफिक· 2021
Primary Residence टाइपफेस डिजाइन
Client: Evleen Huang
A' Design Award स्वर्ण पुरस्कार Winner in ग्राफिक Category
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The Design
About Primary Residence टाइपफेस डिजाइन
प्राइमरी रेसिडेन्स एक टाइपफेस डिजाइन हो जसले न्यूनतम वास्तुकला रूपहरूलाई रातो, नीलो र पहेँलो गरी तीन प्राथमिक रङहरू प्रयोग गरेर अक्षर र अंकहरूमा परिणत गर्दछ। प्रत्येक अक्षरले भवनको सानो भाग देखाउँछ, जसमा स्पष्ट प्रवेश वा निकास छैन। भर्याङ, झ्याल र ज्यामितीय आकारहरूले बाउहाउस आन्दोलन र न्यूनतमवादी वास्तुकलालाई संकेत गर्दछन्। यो डिजाइन विश्वका विभिन्न भागहरूमा अवलोकन गरिएका भर्याङ र झ्यालहरूबाट पनि प्रभावित थियो। वास्तविक भवनहरूको तस्बिरहरूमा आधारित रहेर स्केचहरू कागजमा बनाइएका थिए। यसको उद्देश्य संरचनाको रूप र पहिचानलाई एकआपसमा मिलाउनु हो।
The Recognition
About the A' Design Award स्वर्ण पुरस्कार
Primary Residence टाइपफेस डिजाइन A' Design Award स्वर्ण पुरस्कारको विजेता हो, प्रथम श्रेणीका, अद्भुत र उत्कृष्ट डिजाइनहरूलाई दिइने अत्यन्त प्रतिष्ठित मान्यता। स्वर्ण विजेताहरू अत्यन्त नवीन, दूरदर्शी र चम्किला कृतिहरू हुन्, जसले डिजाइनरहरूको प्रतिभा, ज्ञान र कौशल प्रतिबिम्बित गर्छन्। Primary Residence टाइपफेस डिजाइन सबैभन्दा बढी प्रशंसित, प्रवृत्ति निर्माण गर्ने, स्मारकीय आविष्कार बनी अभूतपूर्व मूल्य दिनेछ भन्ने अपेक्षा छ। Primary Residence टाइपफेस डिजाइन ले तीव्र इच्छा जगाउँछ, जोश उत्पन्न गर्छ, सृजनशीलतालाई प्रोत्साहन दिन्छ र मोहित पार्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Primary Residence is an alphabet design that represents minimal architectural forms in typography with three primary colors: red, blue, and yellow.
Each letter and number represents a small part of the buildings without any apparent entry or existence. You may look at it with your own imagination to find the way in or out. You could even find connections from one character to the next.
The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together. - Dimensions & Packaging
- When the letter designs are applied to products, each one of them is given a unique identifying number.
- Tags
- Type, Typographic Architecture, Bauhaus Movement, Abstract, Minimalist
- Production Technology
- Started the sketches on paper, based on real architecture photography.
- Design Challenge
- The challenge of this project is finding ways to incorporate different elements of architectural forms with letters while making them look consistent and abstract.
- Research
- Each main element of the letter based on the research of the Bauhaus movement or the world architectures' photography.
- Inspiration
- The inspiration originally came from the Bauhaus Movement. Additionally, I was inspired by the design of stairs and windows from different parts of the world, like the fire escapes of old buildings in New York City and urban windows in European cities.
- Project Duration
- This project started in March 2020 in New Jersey.
- Operation Flow
- This archetype style helps the viewer gain a greater appreciation of the abstract building. The stairs, windows, all geometric shapes all dedicated to Bauhaus architecture and Minimalist building to blend with the form and identity of the structure.
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