RYC Brand Identity ब्रान्ड आइडेन्टिटी by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award कांस्य पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.

कांस्यग्राफिक· 2021

RYC Brand Identity ब्रान्ड आइडेन्टिटी

by Fengnan Lin

Client: Ryc

A' Design Award कांस्य पुरस्कार Winner in ग्राफिक Category

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Colors

The Design

About RYC Brand Identity ब्रान्ड आइडेन्टिटी

RYC ब्रान्ड आइडेन्टिटी चीनको ग्वाङ्झाउमा आधारित एक ई-कमर्स कम्पनीको लागि सिर्जना गरिएको एक कर्पोरेट भिजुअल आइडेन्टिटी हो। लोगो तीनवटा विराम चिह्नहरूबाट बनेको छ: विशेषज्ञताको लागि एउटा विस्मयादिबोधक चिह्न, दृढताको लागि एउटा अल्पविराम, र पूर्णता र नयाँ सुरुआतको लागि एउटा पूर्णविराम। अक्षर R र किनमेल गाडाको आकारलाई विराम चिह्नहरूसँग संयोजन गरी उद्योगलाई प्रतिबिम्बित गरिएको छ। विराम चिह्नहरूलाई देशहरूभर साझा भाषाको रूपमा प्रयोग गरिएको हो। यो आइडेन्टिटी बिजनेस कार्डहरू, ब्याजहरू, नोटबुकहरू, उपहार प्याकेजिङ र क्यानभास झोलाहरूमा, सिल्भर फोइल र स्क्रिन प्रिन्टिङ प्रयोग गरी लागू गरिएको छ।

The Recognition

About the A' Design Award कांस्य पुरस्कार

RYC Brand Identity ब्रान्ड आइडेन्टिटी A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। RYC Brand Identity ब्रान्ड आइडेन्टिटी उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। RYC Brand Identity ब्रान्ड आइडेन्टिटी ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.