Kampot प्याकेजिङ by Vighnesh Dudani is a highly esteemed winner of the very prestigious 2022 A' Design Award कांस्य पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
कांस्यप्याकेजिङ· 2022
Kampot प्याकेजिङ
A' Design Award कांस्य पुरस्कार Winner in प्याकेजिङ Category
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The Design
About Kampot प्याकेजिङ
कम्पोट एक पारिवारिक व्यवसाय हो जुन तिनीहरूको उत्पादन अवधारणाको उत्पत्ति स्थानको नाममा राखिएको छ। तिनीहरू मुख्य रूपमा छाला हेरचाह उत्पादनहरूमा छन् र प्राकृतिक सामग्रीहरू प्रयोग गरेर हातले प्रत्येक उत्पादन विकास गर्न परम्परागत विधिहरू प्रयोग गर्छन्। प्याकेजिङ्ग तिनीहरूको पुर्खाको उत्पत्ति र तिनीहरूका उत्पादनहरूको शुद्ध प्रकृतिलाई प्रतिबिम्बित गर्न डिजाइन गरिएको हो। ब्रान्डले बोकेको सम्पदा र संस्कृतिको अनुभूति प्रदान गर्नको लागि यसमा आधुनिक र पुरानो व्यक्तित्वको मिश्रण छ। यसलाई न्यूनतम र सुखद राख्दै, यसलाई आजको बजारको लागि सान्दर्भिक बनाउँदै।
The Recognition
About the A' Design Award कांस्य पुरस्कार
Kampot प्याकेजिङ A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Kampot प्याकेजिङ उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Kampot प्याकेजिङ ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design originates from the unique story of a rare product. To do justice to the same, the packaging is a blend of the narrative of traditional processes being used to compete in a modern and constantly evolving market. The packaging stands apart due to the use of a mix of vintage typography with modern colours and aesthetics. Where one is reflecting on the heritage of the brand while the other resonates with the idea of staying relevant to the changing times.
- Dimensions & Packaging
- The packaging is a square box that is of the following dimensions 130mm X 130mm X 130mm. It is a single walled box where the soap and loofah has been directly placed without the use of any unnecessary packing material.
- Tags
- soap, beauty, packaging, branding, cambodia, natural, retro
- Production Technology
- Locally sourced paper pulp that is printed using offset printing technique. The paper is completely recyclable and produced using sustainable means and old techniques. Plastic use has been completely avoided in the entire packaging. To the extent, the paper hasn't been laminated as well.
- Design Challenge
- It was challenging to stick to a single direction for the packaging. The business has grown through so many phases that it was difficult to simply reflect on one. Each phase of the business was crucial enough to not be ignored.
Further, was the challenge of having a retro touch without the use of retro colours/textures which are generally more saturated than pastels. The solution to which was to use more than a single direction for different elements and make them work in harmony together. - Research
- The research was much like a vast mood board of principles and visual structures of multiple brands in a similar space. Surveys were conducted amongst the target audience to understand their likes and dislikes, their experience with skincare products and their desires when it comes to the same. The results of these surveys helped us lock onto the colour palettes and on a more crucial level made us add complimentary pumice stones/loofahs in every box to enhance the consumer experience.
- Inspiration
- There were a number of sources that have inspired this project. However, the most influential inspiration has been the very story of the brand conception and why it was formed in the first place.
The brand comes with a vast heritage. Formed to promote the local and unique product offerings of their village (Kampot). And to employ the women of the village to help them make a living.
Kampot is a village that most Cambodians are aware of and many elements of the design is inspired from there. - Project Duration
- Duration: 6 months
Location: India - Operation Flow
- The soaps developed by Kampot are either for helping make the consumers skin better or help cure existing skin infections and other such skin related issues. Since many of these consumers are often in pain or dealing with skin irritation, the packaging is designed to help them in the moment by giving a very soothing sensation to the eyes. The idea is to keep it welcoming and relieving since the soaps are meant to do exactly that for the users skin. The packaging also has the balance of modern applications through the use of pastel colours blended with ancestral knowledge that is conveyed via the typography.
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