Meet Rebrand ब्रान्डिङ by Mengchao Wu, Hao Li and Sijia Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award रजत पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.
रजतग्राफिक· 2021
Meet Rebrand ब्रान्डिङ
by Mengchao Wu, Hao Li and Sijia Zhang
Client: Meet
A' Design Award रजत पुरस्कार Winner in ग्राफिक Category
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The Design
About Meet Rebrand ब्रान्डिङ
Meet एक कोरियाली बारबेक्यू रेस्टुरेन्ट हो जसले युवाहरूलाई लक्षित गर्दछ। मेङ्चाओ, हाओ र सिजियाका लागि ग्राहकको असाइनमेन्ट भनेको जीवन्त ब्रान्ड छवि अभिव्यक्त गर्न र विभिन्न मासुहरू प्रवर्द्धन गर्न कला निर्देशन र दृश्य पहिचान सिर्जना गर्नु हो। ग्रिलमा मासुका आकारहरूले स्वाभाविक रूपमा ज्यामितिहरू प्रस्तुत गर्दछ। यो विचारले तिनीहरूलाई विभिन्न मासु, समुद्री खाना र तरकारीहरूलाई निर्दिष्ट ज्यामितिहरूसँग जोड्दै अवधारणाको कोसेढुङ्गामा लैजान्छ। विभिन्न आकार संयोजन र ढाँचाहरूले ज्यामितिहरूलाई चंचल र तातो अन्तिम स्पर्श दिन्छ।
The Recognition
About the A' Design Award रजत पुरस्कार
Meet Rebrand ब्रान्डिङ A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Meet Rebrand ब्रान्डिङ अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Meet Rebrand ब्रान्डिङ धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
- Dimensions & Packaging
- Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes - Tags
- Branding, Graphic Design, Visual Identity, BBQ, Food
- Production Technology
- Adobe suite, Video Production, Printing, Package Design
- Design Challenge
- How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
- Research
- Our research included 3 parts
1. Communications with the client.
2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.
3. visual research. - Inspiration
- The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
- Project Duration
- 3 mouths
Executed in NYC and shanghai - Operation Flow
- This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
- Team Members
- Mengchao Wu
Hao Li
Sijia Zhang - Image Credits
- Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li
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