Time प्राथमिक कार्य: फेसियल मास्क प्याकेजिङ by Jie Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award रजत पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
रजतप्याकेजिङ· 2021
Time प्राथमिक कार्य: फेसियल मास्क प्याकेजिङ
by Jie Yang
Client: Decelent
A' Design Award रजत पुरस्कार Winner in प्याकेजिङ Category
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The Design
About Time प्राथमिक कार्य: फेसियल मास्क प्याकेजिङ
टाइम भनेको एउटा मोइस्चराइजिङ फेसियल मास्कका लागि सिर्जना गरिएको प्याकेजिङ डिजाइन हो। बाकस एउटा किताबजस्तै खुल्छ, त्यसैले पृष्ठहरू पहिलोदेखि अन्तिमसम्म पल्टाउन सकिन्छ। कलाकृतिमा प्राचीन चिनियाँ पौराणिक कथाको एउटा जलचर प्राणी र दुनहुआङ भित्तेचित्रबाट लिइएका रङहरू प्रयोग गरिएका छन्। बाहिरी प्याकेजको लम्बाइ २०० मिलिमिटर, चौडाइ ११० मिलिमिटर र मोटाइ ५० मिलिमिटर छ। मुख्य सामग्रीका रूपमा विघटनशील कागज प्रयोग गरिएको छ। युभी ब्राइटनिङ उपचार र पटक-पटकको एम्बोसिङले गाढा पृष्ठभूमिमा विपरीतता थप्छ। यो डिजाइनले परम्परागत संस्कृतिलाई आधुनिक सौन्दर्य प्रसाधन ब्रान्डसँग जोड्छ।
The Recognition
About the A' Design Award रजत पुरस्कार
Time प्राथमिक कार्य: फेसियल मास्क प्याकेजिङ A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Time प्राथमिक कार्य: फेसियल मास्क प्याकेजिङ अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Time प्राथमिक कार्य: फेसियल मास्क प्याकेजिङ धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Secondly, this case is a moisturizing facial mask specially designed for women.
The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product. - Dimensions & Packaging
- The outer package is 50 mm thick, 200 mm long and 110 mm wide.
- Tags
- Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty
- Production Technology
- The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.
- Design Challenge
- This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.
- Research
- This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market.
After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product - Inspiration
- The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life. - Project Duration
- The project started in July 2020 and completed in September 2020.
Designed, proofed and manufactured in Shenzhen. - Operation Flow
- The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.
- Team Members
- JieYang
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