Three Emotions ब्रान्ड पहिचान by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2021 A' Design Award फलाम पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.
फलामग्राफिक· 2021
Three Emotions ब्रान्ड पहिचान
Client: NPO Hansen's Disease Sanatoria World Heritage Promotion Council
A' Design Award फलाम पुरस्कार Winner in ग्राफिक Category
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The Design
About Three Emotions ब्रान्ड पहिचान
थ्री इमोसन्स जापानको एउटा गैर-नाफामूलक संस्थाको लागि सिर्जना गरिएको ब्रान्ड पहिचान हो। यो संस्थाले ह्यान्सेन रोग (कुष्ठरोग) सेनेटोरियमहरूलाई युनेस्को विश्व सम्पदा सूचीमा समावेश गराउनका लागि काम गर्दछ। लोगोले वेदना, दुःख र आशा व्यक्त गर्ने तीनवटा पिक्टोग्राम मिलाएर बनेको छ। प्रत्येक पिक्टोग्रामको मुख एउटा पुलको आकारमा मिलाइएको छ, जुन अक्षर H को रूपमा पनि पढिन्छ। यो पुलले दुई सेनेटोरियम रहेको टापुमा बनेको वास्तविक पुललाई सङ्केत गर्दछ। ५९४ बाई ८४१ मिलिमिटरका पोस्टरहरू नर्सरी स्कूल, किन्डरगार्टन र अस्पतालहरूमा प्रदर्शन गरिएका छन्।
The Recognition
About the A' Design Award फलाम पुरस्कार
Three Emotions ब्रान्ड पहिचान A' Design Award फलाम पुरस्कारको विजेता हो, राम्ररी डिजाइन गरिएका रचनाबाट अपेक्षित व्यावसायिक र औद्योगिक आवश्यकता पूरा गर्ने राम्रा डिजाइनहरूलाई दिइने प्रतिष्ठित मान्यता। फलाम विजेताहरूले आफ्ना सर्जकहरूको ठूलो कौशल, उच्च विशेषज्ञता, विज्ञ बुझाइ र सृजनात्मक क्षमता देखाउँछन्। Three Emotions ब्रान्ड पहिचान उच्च सम्मानित, प्रशंसित र प्रिय, व्यावहारिक र नवीन रचना बन्नेछ भन्ने अपेक्षा छ। Three Emotions ब्रान्ड पहिचान को सूक्ष्मताका लागि सम्मान पाइन्छ र जीवनको गुणस्तर सुधारेर संसारलाई अझ राम्रो बनाउन मद्दत गर्न यो डिजाइन गरिएको हो।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
- Dimensions & Packaging
- Poster: Width 594mm x Height 841mm
- Tags
- leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
- Production Technology
- First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
- Design Challenge
- To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
- Research
- The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
- Inspiration
- Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
- Project Duration
- This logo was released in May 2019, updated in April 2020.
- Operation Flow
- Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
- Patents
- Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
- Team Members
- Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa - Image Credits
- Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.
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