Moose Piss प्रवर्द्धनात्मक एनिमेसन by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 A' Design Award स्वर्ण पुरस्कार in चलचित्र, भिडियो र एनिमेसन डिजाइन Competition Category.
स्वर्णचलचित्र· 2021
Moose Piss प्रवर्द्धनात्मक एनिमेसन
by Bruno Cintra
Client: Hermoso Compadre
A' Design Award स्वर्ण पुरस्कार Winner in चलचित्र Category
Verified Award Winner
Verify Award Status for #119093The Design
About Moose Piss प्रवर्द्धनात्मक एनिमेसन
मूस पिस एक प्रवर्द्धनात्मक एनिमेसन हो जुन बियर लन्च अभियानको मुख्य भागको रूपमा सिर्जना गरिएको थियो। यो एनिमेसन ४० सेकेन्ड लामो छ, प्रति सेकेन्ड १२ फ्रेमको दरमा चल्छ र ४के रिजोलुसनमा निर्मित छ। हस्तचित्रणलाई इलस्ट्रेसन र डिजिटल पेन्टिङसँग संयोजन गरिएको थियो, र कम्पोजिसन तथा ध्वनि सम्पादनका लागि ग्राफिक सफ्टवेयर प्रयोग गरिएको थियो। बियर ब्रान्डको चरित्रसँग मेल खाने गरी एक बेपरवाह र हास्यपूर्ण शैली चयन गरिएको थियो। प्राकृतिक तत्वहरूलाई पुनःशैलीकरण गरेर एक अवास्तविक (सर्रियल) संसार निर्माण गरिएको थियो। यो एनिमेसन अनलाइन भिडियो र सामाजिक सञ्जाल प्लेटफर्महरूका लागि अभिप्रेत छ।
The Recognition
About the A' Design Award स्वर्ण पुरस्कार
Moose Piss प्रवर्द्धनात्मक एनिमेसन A' Design Award स्वर्ण पुरस्कारको विजेता हो, प्रथम श्रेणीका, अद्भुत र उत्कृष्ट डिजाइनहरूलाई दिइने अत्यन्त प्रतिष्ठित मान्यता। स्वर्ण विजेताहरू अत्यन्त नवीन, दूरदर्शी र चम्किला कृतिहरू हुन्, जसले डिजाइनरहरूको प्रतिभा, ज्ञान र कौशल प्रतिबिम्बित गर्छन्। Moose Piss प्रवर्द्धनात्मक एनिमेसन सबैभन्दा बढी प्रशंसित, प्रवृत्ति निर्माण गर्ने, स्मारकीय आविष्कार बनी अभूतपूर्व मूल्य दिनेछ भन्ने अपेक्षा छ। Moose Piss प्रवर्द्धनात्मक एनिमेसन ले तीव्र इच्छा जगाउँछ, जोश उत्पन्न गर्छ, सृजनशीलतालाई प्रोत्साहन दिन्छ र मोहित पार्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition. - Dimensions & Packaging
- A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
- Tags
- Beer, Animation, Illustration, design, modern.
- Production Technology
- Manual draw and graphic software like Photoshop, After Affects and Audition.
- Design Challenge
- Choose a style that matches the product's proposal.
- Research
- I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
- Inspiration
- I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
- Project Duration
- 2 months.
- Operation Flow
- it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
- Patents
- No patents.
- Team Members
- Bruno Cintra
- Image Credits
- No copyrights.
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