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Fck 2020 क्यालेन्डर by Lateral Creative Hub

Fck 2020 क्यालेन्डर by Lateral Creative Hub is a highly esteemed winner of the very prestigious 2021 A' Design Award स्वर्ण पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.


स्वर्णग्राफिक· 2021

Fck 2020 क्यालेन्डर

by Lateral Creative Hub

Client: Lateral Creative Hub

A' Design Award स्वर्ण पुरस्कार Winner in ग्राफिक Category

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The Design

About Fck 2020 क्यालेन्डर

Fck 2020 सन् २०२१ का लागि बनाइएको एक टेबल क्यालेन्डर हो। यो क्यालेन्डर लेपोरेलो शैलीमा उत्पादन गरिएको छ, जुन बाह्र प्यानलमा पट्याइएको लामो कागजको पाना हो। यसलाई समतल राखेर पुस्तकजस्तै पल्टाउन सकिन्छ, वा डेस्कमा वृत्ताकार वा अन्य आकारहरूमा राख्न सकिन्छ। प्रत्येक महिनाले नयाँ वर्षका लागि छोटो शुभकामना बोकेको छ, जुन बहुरंगी आधुनिकतावादी ग्राफिक्स र न्यूनतम चित्रणहरूमार्फत व्यक्त गरिएको छ। यसको उद्देश्य कठिन वर्षलाई हास्य र कल्पनाशीलताका साथ बिदा गर्नु हो। छपाइ २४० ग्रामको सेतो कागजमा डिजिटल माध्यमबाट गरिएको छ। पट्याइएको अवस्थाको आकार १६९ बाई २४० मिलिमिटर छ।

The Recognition

About the A' Design Award स्वर्ण पुरस्कार

Fck 2020 क्यालेन्डर A' Design Award स्वर्ण पुरस्कारको विजेता हो, प्रथम श्रेणीका, अद्भुत र उत्कृष्ट डिजाइनहरूलाई दिइने अत्यन्त प्रतिष्ठित मान्यता। स्वर्ण विजेताहरू अत्यन्त नवीन, दूरदर्शी र चम्किला कृतिहरू हुन्, जसले डिजाइनरहरूको प्रतिभा, ज्ञान र कौशल प्रतिबिम्बित गर्छन्। Fck 2020 क्यालेन्डर सबैभन्दा बढी प्रशंसित, प्रवृत्ति निर्माण गर्ने, स्मारकीय आविष्कार बनी अभूतपूर्व मूल्य दिनेछ भन्ने अपेक्षा छ। Fck 2020 क्यालेन्डर ले तीव्र इच्छा जगाउँछ, जोश उत्पन्न गर्छ, सृजनशीलतालाई प्रोत्साहन दिन्छ र मोहित पार्छ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
Dimensions & Packaging
Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm
Tags
lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
Production Technology
Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo
Design Challenge
We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
Research
We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
Inspiration
2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
Project Duration
The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
Operation Flow
It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
Team Members
Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK

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