MG iSmart इन्फोटेनमेन्ट प्रणाली इन्टरफेस by Star

MG iSmart इन्फोटेनमेन्ट प्रणाली इन्टरफेस by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award स्वर्ण पुरस्कार in इन्टरफेस, अन्तरक्रिया र प्रयोगकर्ता अनुभव डिजाइन Competition Category.

स्वर्णइन्टरफेस· 2021

MG iSmart इन्फोटेनमेन्ट प्रणाली इन्टरफेस

by Star

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

A' Design Award स्वर्ण पुरस्कार Winner in इन्टरफेस Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About MG iSmart इन्फोटेनमेन्ट प्रणाली इन्टरफेस

MG iSmart MG ब्रान्डका कारहरूका लागि डिजाइन गरिएको इन्फोटेनमेन्ट प्रणाली इन्टरफेस हो। यो इन्टरफेसले कनेक्टिभिटी, डिजिटल टचपोइन्टहरू र स्मार्ट सहायकहरूमा आधारित कस्टम समाधानसहित नयाँ बजार विस्तारलाई समर्थन गर्दछ। ब्रान्ड टोली र लक्षित बजारका ग्राहकहरूसँगका अनुसन्धान तथा विचार-मन्थन सत्रहरूले प्रयोगकर्ता प्रवाहहरूलाई मार्गदर्शन गरे। तीनवटा अन्तरक्रिया अवधारणाहरूको प्रोटोटाइप बनाइयो, र छवटा दृश्य दिशाहरूको परीक्षण गरिएपछि एउटा अन्तिम दिशा छनोट गरी विस्तृत रूपमा विकास गरियो। MG iSmart सुसज्जित सवारी साधनहरू भारत र थाइल्यान्डका सडकहरूमा चलिरहेका छन्।

The Recognition

About the A' Design Award स्वर्ण पुरस्कार

MG iSmart इन्फोटेनमेन्ट प्रणाली इन्टरफेस A' Design Award स्वर्ण पुरस्कारको विजेता हो, प्रथम श्रेणीका, अद्भुत र उत्कृष्ट डिजाइनहरूलाई दिइने अत्यन्त प्रतिष्ठित मान्यता। स्वर्ण विजेताहरू अत्यन्त नवीन, दूरदर्शी र चम्किला कृतिहरू हुन्, जसले डिजाइनरहरूको प्रतिभा, ज्ञान र कौशल प्रतिबिम्बित गर्छन्। MG iSmart इन्फोटेनमेन्ट प्रणाली इन्टरफेस सबैभन्दा बढी प्रशंसित, प्रवृत्ति निर्माण गर्ने, स्मारकीय आविष्कार बनी अभूतपूर्व मूल्य दिनेछ भन्ने अपेक्षा छ। MG iSmart इन्फोटेनमेन्ट प्रणाली इन्टरफेस ले तीव्र इच्छा जगाउँछ, जोश उत्पन्न गर्छ, सृजनशीलतालाई प्रोत्साहन दिन्छ र मोहित पार्छ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimensions & Packaging: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Tags: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Production Technology: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inspiration: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Project Duration: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Team Members: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.