Peaceful सुगन्धित चिया प्याकेजिङ by Wang Jinsheng is a highly esteemed winner of the very prestigious 2021 A' Design Award फलाम पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
फलामप्याकेजिङ· 2021
Peaceful सुगन्धित चिया प्याकेजिङ
Client: Yunnan Tech & Besiness University
A' Design Award फलाम पुरस्कार Winner in प्याकेजिङ Category
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The Design
About Peaceful सुगन्धित चिया प्याकेजिङ
पिसफुल सुगन्धित चियाको लागि बनाइएको एउटा प्याकेजिङ डिजाइन हो। बाहिरी बाकसमा चिनियाँ महिलाहरूको परम्परागत पोशाक चिओङ्साम लगाएकी एक महिलाको हस्तनिर्मित चित्र कोरिएको छ, जसको कपडामा पुष्प ढाँचाहरू मिसाइएका छन्। यो चित्र एल्युमिनियम क्यानको ढक्कनमा ग्राभ्युर छपाइ विधिबाट लगाइएको छ। प्याकेजका दुई भाग छन्, बाकसको ढक्कन र बाकसको मुख्य भाग, जसले गर्दा साना क्यानहरू खोल्न, निकाल्न र प्रदर्शन गर्न सजिलो हुन्छ। भित्रको एल्युमिनियम फोइलले चियालाई ओसोपनाबाट सुरक्षा दिन्छ। फरक-फरक स्वादलाई मिलाउनको लागि तीनवटा फ्लेवरहरू सँगै संयोजन गर्न सकिन्छ।
The Recognition
About the A' Design Award फलाम पुरस्कार
Peaceful सुगन्धित चिया प्याकेजिङ A' Design Award फलाम पुरस्कारको विजेता हो, राम्ररी डिजाइन गरिएका रचनाबाट अपेक्षित व्यावसायिक र औद्योगिक आवश्यकता पूरा गर्ने राम्रा डिजाइनहरूलाई दिइने प्रतिष्ठित मान्यता। फलाम विजेताहरूले आफ्ना सर्जकहरूको ठूलो कौशल, उच्च विशेषज्ञता, विज्ञ बुझाइ र सृजनात्मक क्षमता देखाउँछन्। Peaceful सुगन्धित चिया प्याकेजिङ उच्च सम्मानित, प्रशंसित र प्रिय, व्यावहारिक र नवीन रचना बन्नेछ भन्ने अपेक्षा छ। Peaceful सुगन्धित चिया प्याकेजिङ को सूक्ष्मताका लागि सम्मान पाइन्छ र जीवनको गुणस्तर सुधारेर संसारलाई अझ राम्रो बनाउन मद्दत गर्न यो डिजाइन गरिएको हो।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
- Dimensions & Packaging
- Width 75mm x Length 200mm x Height 45mm
- Tags
- Cheongsam, Scented Tea, Classical, Elegant, Tradition
- Production Technology
- The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
- Design Challenge
- There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
- Research
- This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture. - Inspiration
- The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
- Project Duration
- The project started in September 2020 in Kunming and finished in March 2021 in Kunming
- Operation Flow
- The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
- Team Members
- Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao - Image Credits
- Image#1: Illustrator Wang Jinshengi, 2020.
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