I Love You From Afar सामाजिक by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 A' Design Award कांस्य पुरस्कार in विज्ञापन, मार्केटिङ र सञ्चार डिजाइन Competition Category.
कांस्यविज्ञापन· 2021
I Love You From Afar सामाजिक
by Alvaro Gonzalez and Renato Galecio
Client: Inbrax
A' Design Award कांस्य पुरस्कार Winner in विज्ञापन Category
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The Design
About I Love You From Afar सामाजिक
महामारीको सुरुवातमा, जब चिलीमा सबैजना क्वारेन्टाइनमा थिए, सबै मिनिसो स्टोरहरू बन्द थिए, र आफ्नो दर्शकप्रति प्रतिबद्धता कायम राख्न, "म तिमीलाई टाढैबाट माया गर्छु" अभियान सिर्जना गरियो, जुन १००% अनलाइन सञ्चालन गरियो र बन्दबन्दमा रहेका उपभोक्ताहरूलाई मनोरञ्जन दिन हजारौं विचारहरू प्रदान गर्यो।
The Recognition
About the A' Design Award कांस्य पुरस्कार
I Love You From Afar सामाजिक A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। I Love You From Afar सामाजिक उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। I Love You From Afar सामाजिक ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
- Dimensions & Packaging
- Stories, Posts, Carrousels
- Tags
- Inbrax, Miniso, Chile, I Love You From Afar
- Production Technology
- Social Media, Vectorial Illustrations, Illustrator
- Design Challenge
- The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
- Research
- Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
- Inspiration
- Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
- Project Duration
- We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
- Patents
- Miniso, Inbrax
- Team Members
- Pedro Antolín
Pancho González
Renato Galecio
Álvaro González - Image Credits
- Miniso, Inbrax
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