ZhuoQing चिया प्याकेजिङ by Tiger Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award स्वर्ण पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
स्वर्णप्याकेजिङ· 2021
ZhuoQing चिया प्याकेजिङ
by Tiger Pan
Client: Tasly Holding Group
A' Design Award स्वर्ण पुरस्कार Winner in प्याकेजिङ Category
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The Design
About ZhuoQing चिया प्याकेजिङ
ZhuoQing एक तत्काल घुलनशील पुएर चिया सार धुलोको लागि गरिएको प्याकेजिङ डिजाइन हो। यो धुलो लामो प्रक्रियाबाट निकालिन्छ र पानीमा कुनै अवशेष नछोडी पूर्ण रूपमा घुल्छ। बाहिरी बाकस टिनप्लेटबाट, भित्री बाकस कागजबाट बनेको छ, र एकल सर्भिङहरू एल्युमिनियम फोइलमा बेरिएका छन्। पातलो तानेर खोलिने कार्टनलाई एउटै हातले खोल्न र समात्न सकिन्छ, र पुनः खोल्न मिल्ने संरचनाले प्याकेजलाई बोक्न र प्रयोग गर्न सजिलो बनाउँछ। ग्राफिक्सहरू युनानका लोक बुट्टे कढाई ढाँचाहरूमा आधारित छन् र चिया रोप्ने तथा टिप्ने दृश्यहरू देखाउँछन्।
The Recognition
About the A' Design Award स्वर्ण पुरस्कार
ZhuoQing चिया प्याकेजिङ A' Design Award स्वर्ण पुरस्कारको विजेता हो, प्रथम श्रेणीका, अद्भुत र उत्कृष्ट डिजाइनहरूलाई दिइने अत्यन्त प्रतिष्ठित मान्यता। स्वर्ण विजेताहरू अत्यन्त नवीन, दूरदर्शी र चम्किला कृतिहरू हुन्, जसले डिजाइनरहरूको प्रतिभा, ज्ञान र कौशल प्रतिबिम्बित गर्छन्। ZhuoQing चिया प्याकेजिङ सबैभन्दा बढी प्रशंसित, प्रवृत्ति निर्माण गर्ने, स्मारकीय आविष्कार बनी अभूतपूर्व मूल्य दिनेछ भन्ने अपेक्षा छ। ZhuoQing चिया प्याकेजिङ ले तीव्र इच्छा जगाउँछ, जोश उत्पन्न गर्छ, सृजनशीलतालाई प्रोत्साहन दिन्छ र मोहित पार्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
- Dimensions & Packaging
- Size:395(L)*242(W)*40(H) mm
- Tags
- Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
- Production Technology
- The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil - Design Challenge
- More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Research
- There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
- Inspiration
- The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
- Project Duration
- The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
- Operation Flow
- By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Patents
- Copyrights belong to Tasly Holding Group, 2020.
- Team Members
- Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You - Image Credits
- Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu
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