Fondazione Alinari ब्रान्ड पहिचान by Frush Design is a highly esteemed winner of the very prestigious 2021 A' Design Award रजत पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.
रजतग्राफिक· 2021
Fondazione Alinari ब्रान्ड पहिचान
by Frush Design
Client: Frush | Creative studio
A' Design Award रजत पुरस्कार Winner in ग्राफिक Category
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The Design
About Fondazione Alinari ब्रान्ड पहिचान
फोन्डाजिओने अलिनारी भनेको फोन्डाजिओने अलिनारी पेर ला फोटोग्राफियाका लागि सृजना गरिएको ब्रान्ड पहिचान हो, जुन फ्लोरेन्समा स्थापना गरिएको एउटा सार्वजनिक निकाय हो जसले अलिनारी फोटोग्राफिक संग्रहहरूको संरक्षण, व्यवस्थापन र प्रवर्द्धन गर्छ। यो पहिचान सानो अक्षर A वरिपरि निर्माण गरिएको छ, जुन क्यामेराको लेन्सको एउटा अमूर्तता हो, र यसले ऐतिहासिक अभिलेखबाटका छविहरूका लागि फ्रेमको रूपमा पनि काम गर्छ। मूर्तिकलात्मक लेटरिङ र सेतो–कालो रङ्ग शृङ्खलाले उज्यालो र छायाँलाई सम्झाउँछ। यो प्रणाली छपाइ सामग्री, टिकट, क्याटलग, मर्चेन्डाइजिङ र वेबसाइटमा लागू गरिएको छ।
The Recognition
About the A' Design Award रजत पुरस्कार
Fondazione Alinari ब्रान्ड पहिचान A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Fondazione Alinari ब्रान्ड पहिचान अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Fondazione Alinari ब्रान्ड पहिचान धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
- Dimensions & Packaging
- Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
- Tags
- brand design, merchandising, print materials, visual identity
- Production Technology
- Brand design and visual identity and language.
- Design Challenge
- The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
- Research
- The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
- Inspiration
- The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
- Project Duration
- The project started in October 2020 in Florence (Italy) and it is still going on.
- Operation Flow
- It's a brand identity project to identificate a new public subject.
- Patents
- Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
- Team Members
- Giuditta Valentina Gentile
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