कांस्य प्याकेजिङ · 2022
Strong Tiger मदिरा प्याकेजिङ
by Tiger Pan
- A' Design Award कांस्य पुरस्कार 2022 in प्याकेजिङ
- CLIENT: Beijing Shunxin Agriculture Holding Co., Ltd.
- Estimated Number of Design Views: 14,117
- Verification code DDDD990B33 · Verify this award
Colors
About Strong Tiger मदिरा प्याकेजिङ
स्ट्रङ टाइगर चिनियाँ बाइजिउका लागि सीमित संस्करणको प्याकेजिङ डिजाइन हो। यो डिजाइनले चिनियाँ राशिचक्रको बाघ वर्षलाई चिन्हित गर्दछ। बाघको टाउको अमूर्त रूपमा कोरिएको छ, जुन जापानको युद्धरत राज्यहरूको युगको समुराई हेल्मेटबाट प्रेरित छ। तीखा सोझा रेखाहरूले बोतलको आकार बनाउँछन् र दृढ तथा अटल स्वभावलाई अभिव्यक्त गर्छन्। बोतल काँचबाट बनेको छ, जसले सतहमा चमक र बनावट थप्छ र यस उत्पादनलाई सेरामिक बोतलहरूभन्दा फरक बनाउँछ। चम्किलो रङ र जानकारीको स्पष्ट लेआउटले खरिददारहरूलाई टाढैबाट उत्पादन चिन्न मद्दत गर्छ।
About the A' Design Award कांस्य पुरस्कार
Strong Tiger मदिरा प्याकेजिङ A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Strong Tiger मदिरा प्याकेजिङ उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Strong Tiger मदिरा प्याकेजिङ ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।
Press Kit
- Unique Properties
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
- Dimensions & Packaging
- Width 71.5mm x depth 92.5mm x height 393mm
- Tags
- Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Research
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Inspiration
- Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Image Credits
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
