Shengming Shijia Primary Function: चिया उपहार बाकस by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award रजत पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
रजतप्याकेजिङ· 2022
Shengming Shijia Primary Function: चिया उपहार बाकस
by Hangzhou Xianlin Tea Co., Ltd.
Client: Hangzhou Xianlin Tea Co., Ltd.
A' Design Award रजत पुरस्कार Winner in प्याकेजिङ Category
Verified Award Winner
Verify Award Status for #133573The Design
About Shengming Shijia Primary Function: चिया उपहार बाकस
Book Text: शेङ्मिङ सिजिया एउटा चिया उपहार बाकस हो जसले चिया संस्कृतिसँग जोडिएको स्थानीय दृश्यावली प्रस्तुत गर्दछ। बाहिरी बाकसले "थ्री पूल्स मिररिङ द मून" भनेर चिनिने दृश्यलाई पुनःसिर्जना गर्दछ, जुन कागजबाट छपाइ र स्ट्याम्पिङ प्रविधिको प्रयोग गरेर बनाइएको छ। मुख्य रंग मसी-निलो हो, जसले रातको सम्झना दिलाउँछ। बाहिरी बाकसका दुई खोक्रा भागहरू प्याकेज खोल्नुअघि जोडिएर पूर्ण चन्द्रमाको आकार बनाउँछन्। बाहिरी बाकस दुवैतर्फबाट तानेर निकालिन्छ, जसले भित्री बाकसमा राम्ररी मिलाएर राखिएका गोलाकार चन्द्रमा छापहरू देखाउँछ। यो डिजाइनले प्रसिद्ध स्थानीय दृश्यलाई चिया चाख्ने शान्त भावनासँग जोड्दछ।
The Recognition
About the A' Design Award रजत पुरस्कार
Shengming Shijia Primary Function: चिया उपहार बाकस A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Shengming Shijia Primary Function: चिया उपहार बाकस अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Shengming Shijia Primary Function: चिया उपहार बाकस धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Production Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Design Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Project Duration
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Operation Flow
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
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