Free ब्रान्ड पहिचान by Fengnan Lin is a highly esteemed winner of the very prestigious 2022 A' Design Award फलाम पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.

फलामग्राफिक· 2022

Free ब्रान्ड पहिचान

by Fengnan Lin

Client: Free

A' Design Award फलाम पुरस्कार Winner in ग्राफिक Category

10,703

Verified Award Winner

Verify Award Status for #135862

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Free ब्रान्ड पहिचान

फ्री एक स्यानिटरी न्याप्किन ब्रान्डका लागि सिर्जना गरिएको ब्रान्ड पहिचान हो। लोगोटाइपलाई अलिकति उठाइएको अक्षर F सँग ताजा रूप दिइएको छ, जसले युवा र आशावादी दृष्टिकोण व्यक्त गर्छ। दुई अक्षर e को आकृतिहरू एउटै निरन्तर ब्रश स्ट्रोकको रूपमा कोरिएका छन् र एकसाथ जोडिएका छन्। यो जोडिएको जोडी लोगोबाट निकालिएको छ र सहायक ग्राफिकको रूपमा प्रयोग गरिएको छ, जुन बिजनेस कार्डहरू, ब्याजहरू, कागजात झोलाहरू, एक्सप्रेस बाकसहरू र क्यानभास झोलाहरूमा लागू गरिएको छ। गतिशील रेखाले स्वतन्त्रता र आत्म-अभिव्यक्तिलाई व्यक्त गर्छ। एउटा दृश्य विशिष्टता प्रणालीले अनलाइन र अफलाइन च्यानलहरूमा पहिचानलाई एकरूप र विस्तारयोग्य बनाइराख्छ।

The Recognition

About the A' Design Award फलाम पुरस्कार

Free ब्रान्ड पहिचान A' Design Award फलाम पुरस्कारको विजेता हो, राम्ररी डिजाइन गरिएका रचनाबाट अपेक्षित व्यावसायिक र औद्योगिक आवश्यकता पूरा गर्ने राम्रा डिजाइनहरूलाई दिइने प्रतिष्ठित मान्यता। फलाम विजेताहरूले आफ्ना सर्जकहरूको ठूलो कौशल, उच्च विशेषज्ञता, विज्ञ बुझाइ र सृजनात्मक क्षमता देखाउँछन्। Free ब्रान्ड पहिचान उच्च सम्मानित, प्रशंसित र प्रिय, व्यावहारिक र नवीन रचना बन्नेछ भन्ने अपेक्षा छ। Free ब्रान्ड पहिचान को सूक्ष्मताका लागि सम्मान पाइन्छ र जीवनको गुणस्तर सुधारेर संसारलाई अझ राम्रो बनाउन मद्दत गर्न यो डिजाइन गरिएको हो।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Tags: Brand visual upgrade, Sanitary napkins, GEN Z,
Production Technology: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Design Challenge: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Research: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Inspiration: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Project Duration: Guangzhou,Guangdong Province,China,July 6,2021
Operation Flow: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Team Members: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng