Qyf बुटिक भित्री सजावट by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 A' Design Award रजत पुरस्कार in आन्तरिक स्थान र प्रदर्शनी डिजाइन Competition Category.
रजतइन्टेरियर· 2022
Qyf बुटिक भित्री सजावट
Client: Sun Concepts
A' Design Award रजत पुरस्कार Winner in इन्टेरियर Category
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The Design
About Qyf बुटिक भित्री सजावट
Qyf चीनको वुहानमा रहेको बहु-ब्रान्ड बुटिकको भित्री सजावट हो, जसको कुल निर्मित क्षेत्रफल २७० वर्ग मिटर छ। पसलले विविध किसिमका उत्पादनहरू प्रदान गर्दछ, त्यसैले प्रदर्शन धेरै र्याकहरूको सट्टा ठूला समतल सतहहरूमा आधारित छ। यो सरल समाधानले स्थानलाई पूर्ण राख्छ। ऐनाहरूले भित्री भागलाई प्रतिबिम्बित गर्छन् र स्थानलाई अझ गहिरो देखाउँछन्। धातु, ढुङ्गा र सिसाले सरल ज्यामितीय आकारहरू बनाउँछन्। ठूला सिसाका सतहहरूले पसललाई पैदल यात्रुहरूका लागि एक प्रदर्शनी बनाइदिन्छन्। वृत्ताकार मार्गले आगन्तुकहरूलाई प्रदर्शनमा राखिएका हरेक वस्तुको छेउबाट डोर्याउँछ।
The Recognition
About the A' Design Award रजत पुरस्कार
Qyf बुटिक भित्री सजावट A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Qyf बुटिक भित्री सजावट अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Qyf बुटिक भित्री सजावट धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.
The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense. - Dimensions & Packaging
- Gross built area: 270 sqm;
Project type: Boutique - Tags
- Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
- Production Technology
- By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
- Design Challenge
- QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.
The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes. - Research
- The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
- Inspiration
- As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand. - Project Duration
- Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China - Operation Flow
- Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.
The circular moving line in the store allows the visitors to appreciate every delicate item in the store.
With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic. - Team Members
- Liu Zheng
- Image Credits
- Liu Zheng and Wang Minjie
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