Maksim Zinchuk द्वारा Transam Carriers ब्रान्ड पहिचान

Maksim Zinchuk द्वारा निर्मित Transam Carriers ब्रान्ड पहिचान अत्यन्त प्रतिष्ठित 2022 A' Design Award कांस्य पुरस्कार को ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन प्रतिस्पर्धा श्रेणीमा अत्यधिक सम्मानित विजेता हो।

कांस्यग्राफिक· 2022

Transam Carriers ब्रान्ड पहिचान

Maksim Zinchuk द्वारा

ग्राहक: NUMZ Graphics

ग्राफिक श्रेणीमा A' Design Award कांस्य पुरस्कार विजेता

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प्रमाणित पुरस्कार विजेता

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साइट हेर्नुहोस् A' Design Award मा हेर्नुहोस् प्रेस विज्ञप्ति पुरस्कार ब्याज

रङहरू

डिजाइन

Transam Carriers ब्रान्ड पहिचान बारेमा

ट्रान्सएम क्यारियर्स क्यानाडाको टोरन्टोमा आधारित एक यातायात र लजिस्टिक्स प्रदायकको लागि सिर्जना गरिएको ब्रान्ड पहिचान हो। यो पहिचान जुब्र, वा युरोपेली बाइसन, पूर्वी युरोपको एक जनावर जसले विशिष्टता र शक्तिको प्रतीक हो, को वरिपरि निर्मित छ। जनावरको टाउको एउटा त्रिकोणमा फिट गरिएको छ, र ढल्केको कस्टम फन्टले लोगोलाई गतिशील रूप दिन्छ। पहेंलो र कालो दुई मुख्य रङहरू हुन्। यो शैली कर्पोरेट ट्रकहरू, वेबसाइट, सामाजिक सञ्जाल, स्टेशनरी, विज्ञापन र प्रवर्धनात्मक सामग्रीहरूमा लागू गरिएको छ। ग्राफिक्समा रहेका पहेंलो त्रिकोणहरूले उद्योगभित्र ब्रान्डलाई पहिचानयोग्य बनाउँछन्।

मान्यता

A' Design Award कांस्य पुरस्कार बारेमा

Transam Carriers ब्रान्ड पहिचान A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Transam Carriers ब्रान्ड पहिचान उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Transam Carriers ब्रान्ड पहिचान ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।

डिजाइनको पछाडि

प्रेस किट

डिजाइनरद्वारा प्रदान गरिएका श्रेय, टोलीका सदस्यहरू र प्राविधिक विवरणहरू।

अद्वितीय विशेषताहरू: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
आयाम र प्याकेजिङ: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
ट्यागहरू: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
उत्पादन प्रविधि: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
डिजाइन चुनौती: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
अनुसन्धान: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
प्रेरणा: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
परियोजना अवधि: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
सञ्चालन प्रवाह: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
टोली सदस्यहरू: Designer: Maksim Zinchuk
छवि क्रेडिटहरू: Maxim Zinchuk, NUMZ Graphics