Jiang Hu मादक पेय प्याकेजिङ by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award फलाम पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
फलामप्याकेजिङ· 2023
Jiang Hu मादक पेय प्याकेजिङ
by Wei Li
Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
A' Design Award फलाम पुरस्कार Winner in प्याकेजिङ Category
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The Design
About Jiang Hu मादक पेय प्याकेजिङ
जियाङ हु परम्परागत चिनियाँ चामलको मद्य, हुआङ जियुको लागि डिजाइन गरिएको प्याकेजिङ हो। बोतलको ढक्कन पर्याप्त गह्रौं छ, जसले गर्दा यसलाई पेपरवेटको रूपमा पनि प्रयोग गर्न सकिन्छ, र यसलाई उल्टाएर पिउने गिलासको रूपमा पनि प्रयोग गर्न सकिन्छ। बोतलमा सानो परिमाण अटाउँछ, जो सामान्य पिउने बानीसँग मिल्दो छ। बाहिरी बक्स कागजको सट्टा फोमबाट बनाइएको छ, जसले गर्दा ढुवानीको क्रममा पनि उही बक्सले बोतललाई सुरक्षा प्रदान गर्छ। ग्राफिक्सले प्राचीन चिनियाँ टोकनलाई विषयवस्तुको रूपमा लिएको छ र एक तेग-चालक (स्वोर्ड्समन) को जीवनलाई चित्रण गर्छ। यसको उद्देश्य पुरानो उत्पादनलाई नयाँ र ताजा छवि दिनु हो।
The Recognition
About the A' Design Award फलाम पुरस्कार
Jiang Hu मादक पेय प्याकेजिङ A' Design Award फलाम पुरस्कारको विजेता हो, राम्ररी डिजाइन गरिएका रचनाबाट अपेक्षित व्यावसायिक र औद्योगिक आवश्यकता पूरा गर्ने राम्रा डिजाइनहरूलाई दिइने प्रतिष्ठित मान्यता। फलाम विजेताहरूले आफ्ना सर्जकहरूको ठूलो कौशल, उच्च विशेषज्ञता, विज्ञ बुझाइ र सृजनात्मक क्षमता देखाउँछन्। Jiang Hu मादक पेय प्याकेजिङ उच्च सम्मानित, प्रशंसित र प्रिय, व्यावहारिक र नवीन रचना बन्नेछ भन्ने अपेक्षा छ। Jiang Hu मादक पेय प्याकेजिङ को सूक्ष्मताका लागि सम्मान पाइन्छ र जीवनको गुणस्तर सुधारेर संसारलाई अझ राम्रो बनाउन मद्दत गर्न यो डिजाइन गरिएको हो।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
- Dimensions & Packaging
- 180mm x 90mm x 50mm
- Tags
- Alcohol, Package, Chinese
- Production Technology
- It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
- Design Challenge
- This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
- Research
- The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
- Inspiration
- Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
- Project Duration
- The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
- Operation Flow
- Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
- Team Members
- Mr. Li Wei
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