Nverhong Guihualinzang मादक पेय प्याकेजिङ by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award रजत पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
रजतप्याकेजिङ· 2023
Nverhong Guihualinzang मादक पेय प्याकेजिङ
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award रजत पुरस्कार Winner in प्याकेजिङ Category
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- Verified Award Winner
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The Design
About Nverhong Guihualinzang मादक पेय प्याकेजिङ
Shaoxing Nverhong वाइनरी कं, लिमिटेड एक लामो इतिहास छ। 1919 मा स्थापित, यो Huangjiu को एक प्रतिनिधि हो। यो Shangyu Dongguan, Shaoxing शहर, Zhejiang प्रान्त मा स्थित छ। यो चीनको Huangjiu उद्योगको मेरुदण्ड उद्यमहरू मध्ये एक हो र चाइना अल्कोहल उद्योग संघको शाखाको उपाध्यक्ष हो। Nuerhong Huangjiu सबैभन्दा राम्रो सेतो चिल्लो चामल, स्पष्ट र पारदर्शी रंग संग, एक मधुर तर धनी छ। स्वाद र बलियो र लामो समय सम्म चल्ने सुगन्ध।
The Recognition
About the A' Design Award रजत पुरस्कार
Nverhong Guihualinzang मादक पेय प्याकेजिङ A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Nverhong Guihualinzang मादक पेय प्याकेजिङ अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Nverhong Guihualinzang मादक पेय प्याकेजिङ धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
- Dimensions & Packaging
- 125X117X320mm
- Tags
- Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
- Production Technology
- In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
- Design Challenge
- At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
- Research
- The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
- Inspiration
- With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
- Project Duration
- 2021.6-2022.3
- Operation Flow
- The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
- Team Members
- Wen Liu
Xianguo Wang
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