Taichung Public Library ब्रान्ड पहिचान by Yichun Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award कांस्य पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.
कांस्यग्राफिक· 2023
Taichung Public Library ब्रान्ड पहिचान
by Yichun Lin
Client: Yichun Lin Design
A' Design Award कांस्य पुरस्कार Winner in ग्राफिक Category
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The Design
About Taichung Public Library ब्रान्ड पहिचान
ताइचुङ सार्वजनिक पुस्तकालयको ब्रान्डिङ प्रणालीको निर्माणले प्रकृति र सभ्यताको फ्युजनमा केन्द्रित छ। डिजाइन दर्शनले प्राकृतिक तत्वहरूसँग आधुनिक वास्तुकलाको सहज एकीकरणलाई जोड दिन्छ र ताजगी र जिज्ञासाको भावना जगाउने उद्देश्य राख्छ। ब्रान्डिङ प्रणालीले पुस्तकालयले प्रदान गर्ने विविध सांस्कृतिक अनुभवहरू हेर्न र समकालीन सभ्यता र जंगलको शान्तिबीचको सन्तुलनको आनन्द लिन आगन्तुकहरूलाई प्रोत्साहित गर्ने वातावरणलाई बढावा दिन्छ।
The Recognition
About the A' Design Award कांस्य पुरस्कार
Taichung Public Library ब्रान्ड पहिचान A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Taichung Public Library ब्रान्ड पहिचान उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Taichung Public Library ब्रान्ड पहिचान ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
- Dimensions & Packaging
- Minimum size of logo: 35mm x 6.5mm
- Tags
- Visual Identity, Logo, Branding, Graphics, Printed Matter
- Production Technology
- All the graphics were created and designed with Adobe Illustrator and Photoshop.
- Design Challenge
- As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
- Research
- The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
- Inspiration
- The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
- Project Duration
- December 2020 to January 2021, Taiwan
- Operation Flow
- The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
- Team Members
- Art Director: Yichun Lin
- Image Credits
- Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017
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