Mew Gic बिरालो फर्निचर by Yu Ren is a highly esteemed winner of the very prestigious 2023 A' Design Award रजत पुरस्कार in पाल्तु जनावर हेरचाह, खेलौना, सामान र पशु उत्पादन डिजाइन Competition Category.

रजतपाल्तु जनावर हेरचाह· 2023

Mew Gic बिरालो फर्निचर

by Yu Ren

Client: Ziel Home Furnishing Technology Co., Ltd.

A' Design Award रजत पुरस्कार Winner in पाल्तु जनावर हेरचाह Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mew Gic बिरालो फर्निचर

Mew Gic काँटी बिना जोड्न सकिने मोड्युलर बिरालो फर्निचर प्रणाली हो। यो डिजाइन एउटा दोहोरिने वर्गाकार बाँसको प्यानल र सिसल स्तम्भमा आधारित छ, जुन छिटो जोडाइका लागि प्लास्टिकको मोर्टाइज र टेनन जोडाइहरूद्वारा जोडिएका छन्। प्रत्येक प्यानलको केन्द्रमा रहेको गोलाकार प्लेट घुमेर बिरालोको बाटो, उफ्रिने प्लेटफर्म वा बन्द प्यानल बन्छ। एउटा प्यानललाई भित्तामा जडान गरेर भण्डारण तख्ताको रूपमा प्रयोग गर्न सकिन्छ भने धेरै प्यानलहरूलाई भुइँमा वा भित्तामा जोडेर विभिन्न आकारहरू बनाउन सकिन्छ। बिग्रिएका भागहरू बदल्न सकिन्छ, जसले फोहोर कम गर्छ।

The Recognition

About the A' Design Award रजत पुरस्कार

Mew Gic बिरालो फर्निचर A' Design Award रजत पुरस्कारको विजेता हो, सर्वोच्च श्रेणीका, सुन्दर र प्रभावशाली डिजाइनहरूलाई दिइने असाधारण रूपमा प्रतिष्ठित मान्यता। रजत विजेताहरू अत्यन्त चम्किला र धेरै सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको उत्कृष्ट विशेषज्ञता, प्रतिभा र सूक्ष्म दृष्टि देखाउँछन्। Mew Gic बिरालो फर्निचर अद्भुत, आदर्श, अत्यन्त व्यावसायिक र गहिरो रूपमा नवीन कृति बन्नेछ भन्ने अपेक्षा छ। Mew Gic बिरालो फर्निचर धेरैले ईर्ष्या गर्ने रचना हो; यसले इच्छा जगाउँछ, सकारात्मक भावना ल्याउँछ र आश्चर्य तथा विस्मय पैदा गर्छ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adhere to the brand concept of "Because care, we share." to create a new way of pet home furnishing. Mew-gic is a DIY nail-free installation of infinitely extending pet furniture, designed to start a magical journey with a square board and a sisal column. Between the square plate and the square plate, the mortise and tenon joint can be used for quick connection. Every board is the same, allowing customers to experience the process from 1 to infinity.
Dimensions & Packaging: Width400mmxDepth400mmxHeight400mm
Tags: Cat, Furniture, Human pet harmony, DIY, Environmental protection
Production Technology: Mew gic is made of natural environmental protection material - bamboo lamella, the panel is processed by CNC, and uses the principle of rotating buckle to realize three different shapes of the middle circular plate (cat channel, cat jumping platform, sealing plate), and the connection of the plates is made of matching plastics Tenon and tenon joints are used for connection. When the product is damaged, the user can send the damaged parts to the mall to replace with new parts. The sustainable product design avoids waste of resources and environmental pollution.
Design Challenge: The biggest challenge is the realization of the structure and the arbitrary combination of a single plate like a building block. We spent a lot of time on the calculation of the circular plate rotating structure. In addition, the mortise and tenon joints have also been tested repeatedly. Guarantee the load-bearing of the product.
Research: With changes in the social relationship environment, public loneliness is on the rise. "Spiritual sustenance, enriching emotional life" has become the primary reason for raising pets; under the global pet upsurge, the pet consumption market maintains an average annual growth rate of 7%. The quality of products in the pet furniture market is uneven, and new insights into the physical and psychological needs of pets are lacking; traditional cat climbing frames have pain points such as large size, inconsistent with the home style, and difficult materials to clean up, so the development of human-pet harmony is based on pets. Life scenario-based design needs have become an important direction to meet the more diverse needs of customers.
Inspiration: Inspired by building blocks, we hope to realize infinite forms of furniture products through one component, so that users can experience the fun of DIY and create a paradise for cats.
Project Duration: The project started in Shenzhen in January 2021 and completed in Shenzhen in August 2021.
Operation Flow: When a single plate is used, it can be installed on the wall, and the circular plate in the middle can be rotated as a storage platform; multiple plates can be assembled into any shape of cat house through plastic tenon-and-mortise joints, which can be placed on the ground or combined. Create a playground for cats on the wall.
Team Members: Peter Yu Ren Fangqi Luo Jiansen NIU Liangju Lin Yuan Liang Huaifei Ren