Shadlee पेय पदार्थ प्याकेजिङ by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 A' Design Award कांस्य पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
कांस्यप्याकेजिङ· 2023
Shadlee पेय पदार्थ प्याकेजिङ
Client: Shadlee Co., Ltd.
A' Design Award कांस्य पुरस्कार Winner in प्याकेजिङ Category
Verified Award Winner
Verify Award Status for #150114The Design
About Shadlee पेय पदार्थ प्याकेजिङ
Shadlee विभिन्न प्रकारका बिना-अल्कोहल मकटेल पेयहरूको दायराका लागि बनाइएको प्याकेजिङ डिजाइन हो। यी पेयहरू पार्टीहरूमा रक्सी पिउन नरुचाउने व्यक्तिहरूका लागि तयार पारिएका हुन्। पाँचवटा फ्लेवरहरू प्रस्तुत गरिएका छन्, र प्रत्येक बोतलमा फरक-फरक जनावरको चित्रकला अंकित छ। जनावरहरूका अनुहारलाई सरल र समतल ज्यामितीय आकारहरूमा रूपान्तरण गरी आधुनिक शैलीमा हातैले कोरिएको छ। सेल्फमा लेबलहरू सजिलै देखिने बनाउनका लागि उच्च कन्ट्रास्ट भएका रंगहरूको प्रयोग गरिएको छ। सबै पाँच लेबलहरूलाई दृश्यात्मक एकताले जोड्छ, जबकि रंगीन चित्रकलाहरूले एक उल्लासपूर्ण वातावरण सिर्जना गर्छन्।
The Recognition
About the A' Design Award कांस्य पुरस्कार
Shadlee पेय पदार्थ प्याकेजिङ A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Shadlee पेय पदार्थ प्याकेजिङ उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Shadlee पेय पदार्थ प्याकेजिङ ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf. - Dimensions & Packaging
- Width 80 mm x Depth 45 mm x Height 290 mm
- Tags
- Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
- Production Technology
- All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
- Design Challenge
- There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors. - Research
- Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
- Inspiration
- The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
- Project Duration
- The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
- Operation Flow
- Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
- Image Credits
- Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.
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