Oat Milk पेय पदार्थ प्याकेजिङ by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award कांस्य पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
कांस्यप्याकेजिङ· 2023
Oat Milk पेय पदार्थ प्याकेजिङ
Client: Wallrus Design Studio
A' Design Award कांस्य पुरस्कार Winner in प्याकेजिङ Category
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The Design
About Oat Milk पेय पदार्थ प्याकेजिङ
ओट मिल्क जई (ओट्स) बाट बनेको वनस्पति-आधारित दूध पेयको लागि प्याकेजिङ डिजाइन हो। यो प्याक ८५ मिमी चौडाइ, ८५ मिमी गहिराइ र २३० मिमी उचाइ भएको एसेप्टिक कार्टन बक्स हो, र ग्राफिक्स फ्लेक्सोग्राफिक प्रिन्टिङ मार्फत लागू गरिएको छ। फरक-फरक जीवनशैली भएका युवाहरूको चित्रणले पेयलाई नयाँ र पौष्टिक रूपमा प्रस्तुत गर्न प्याकमा देखा पर्दछ। स्वस्थ दैनिक बानीहरूलाई तस्बिरहरूभित्र सूक्ष्म ढंगले देखाइएको छ। यस डिजाइनको उद्देश्य सेल्फमा उभिएर देखिनु र ओट मिल्कको स्वाद अझै नचाखेका उपभोक्ताहरूलाई यसलाई प्रयास गर्न आमन्त्रित गर्नु हो।
The Recognition
About the A' Design Award कांस्य पुरस्कार
Oat Milk पेय पदार्थ प्याकेजिङ A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Oat Milk पेय पदार्थ प्याकेजिङ उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Oat Milk पेय पदार्थ प्याकेजिङ ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
- Dimensions & Packaging
- Width 85 mm x Depth 85 mm x Height 230 mm
- Tags
- Oat Milk, Tetrapak, Milk, Healthy
- Production Technology
- This product is flexo-printed on tetrapack aseptic box.
- Design Challenge
- The newness of the product and the lack of consumer awareness of the taste and uses of the product.
- Research
- Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
- Inspiration
- In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
- Project Duration
- The project started in January 2022 in Iran and finished in April 2022 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Patents
- Copyright 2022 Wallrus Design Studio. All right reserved.
- Team Members
- Creative director: Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
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