Waggner Coffee कफी प्याकेजिङ by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award फलाम पुरस्कार in प्याकेजिङ डिजाइन Competition Category.
फलामप्याकेजिङ· 2023
Waggner Coffee कफी प्याकेजिङ
Client: Wallrus Design Studio
A' Design Award फलाम पुरस्कार Winner in प्याकेजिङ Category
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The Design
About Waggner Coffee कफी प्याकेजिङ
वाग्नर कफी एउटा जर्मन कफी ब्रान्डको लागि बनाइएको प्याकेजिङ डिजाइन हो। पाउचमा पुरानो जर्मन काठका झ्यालहरू रेखीय शैलीमा चित्रण गरिएको छ, र बीचमा ब्रान्ड प्रतीक राखिएको छ। यस प्रतीकमा एउटा मृगलाई आफ्नो घरमा बसेर कफी पिइरहेको देखाइएको छ, जसको पछाडि एउटा बत्ती छ, जुन राति ब्यूँझिरहने र कफी पिउने मानिसहरूलाई संकेत गर्छ। यो डिजाइन १०० बाई ७० बाई २८० मिलिमिटर नापको मेटालाइज्ड कफी पाउचमा रोटोग्राभुर प्रिन्ट गरिएको छ। यसको उद्देश्य भीडभाड भएको पसलको दराजमा पनि ब्रान्डलाई सजिलै चिनिने बनाउनु हो।
The Recognition
About the A' Design Award फलाम पुरस्कार
Waggner Coffee कफी प्याकेजिङ A' Design Award फलाम पुरस्कारको विजेता हो, राम्ररी डिजाइन गरिएका रचनाबाट अपेक्षित व्यावसायिक र औद्योगिक आवश्यकता पूरा गर्ने राम्रा डिजाइनहरूलाई दिइने प्रतिष्ठित मान्यता। फलाम विजेताहरूले आफ्ना सर्जकहरूको ठूलो कौशल, उच्च विशेषज्ञता, विज्ञ बुझाइ र सृजनात्मक क्षमता देखाउँछन्। Waggner Coffee कफी प्याकेजिङ उच्च सम्मानित, प्रशंसित र प्रिय, व्यावहारिक र नवीन रचना बन्नेछ भन्ने अपेक्षा छ। Waggner Coffee कफी प्याकेजिङ को सूक्ष्मताका लागि सम्मान पाइन्छ र जीवनको गुणस्तर सुधारेर संसारलाई अझ राम्रो बनाउन मद्दत गर्न यो डिजाइन गरिएको हो।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
- Dimensions & Packaging
- Width 100 mm x Depth 70 mm x Height 280 mm
- Tags
- Coffee, Packaging, German product, Wallrus
- Production Technology
- This product is rotogravure-printing on metalized coffee pouch.
- Design Challenge
- Attention to the origin of the brand and the use of familiar forms for the packaging audience
- Research
- Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
- Inspiration
- Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
- Project Duration
- The project started in January 20221 in Iran and finished in April 2021 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Patents
- Mockup: Wallrus Design Studio
- Team Members
- Creative Director: Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
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