Hunguest Hotels ब्रान्ड पहिचान by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award कांस्य पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.
कांस्यग्राफिक· 2024
Hunguest Hotels ब्रान्ड पहिचान
Client: Studio NUR
A' Design Award कांस्य पुरस्कार Winner in ग्राफिक Category
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The Design
About Hunguest Hotels ब्रान्ड पहिचान
हङ्गेस्ट होटल्स एउटा हङ्गेरियन होटल समूहका लागि सिर्जना गरिएको ब्रान्ड पहिचान हो। यो पहिचानले गुणस्तर र निरन्तरताप्रतिको प्रतिबद्धतालाई संवाद गर्छ। यस कार्यमा अवस्थित लोगो र होटल साइनेजदेखि मुद्रित सामग्रीसम्मका सम्पूर्ण दृश्य तत्वहरूको पुनर्डिजाइन समावेश थियो। धेरैजसो होटलहरू स्पा र वेलनेस केन्द्रहरूसँग जोडिएका छन्, त्यसैले डिजाइनले पानीसँगको सम्बन्ध देखाउँछ। लोगो पानीका थोपाहरूबाट बनेको ठूलो अक्षर H हो, र मुख्य ब्रान्ड रङ नीलो छ। लेटरप्रेस छपाई, उभारदार छापयुक्त छालाका मेनु कभरहरू, र नक्काशी गरिएका काठका साइनेजहरू प्रयोग गरिएका थिए।
The Recognition
About the A' Design Award कांस्य पुरस्कार
Hunguest Hotels ब्रान्ड पहिचान A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Hunguest Hotels ब्रान्ड पहिचान उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Hunguest Hotels ब्रान्ड पहिचान ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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