Wayang Golek पोस्टर शृंखला by Mengyao Guo

Wayang Golek पोस्टर शृंखला by Mengyao Guo is a highly esteemed winner of the very prestigious 2024 A' Design Award फलाम पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.

फलामग्राफिक· 2024

Wayang Golek पोस्टर शृंखला

by Mengyao Guo

Client: Mengyao Guo

A' Design Award फलाम पुरस्कार Winner in ग्राफिक Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wayang Golek पोस्टर शृंखला

वायाङ गोलेक उही नामको परम्परागत इन्डोनेसियाली कठपुतली नाटकमा आधारित एउटा ग्राफिक पोस्टर शृंखला हो। यो शृंखलाले इन्डोनेसियाली कलाबाट लिइएका ज्वलन्त रङहरू, जटिल ढाँचाहरू र बलियो टाइपोग्राफीमार्फत कठपुतलीहरूलाई प्रस्तुत गर्दछ। चित्रहरू एडोब इलस्ट्रेटरमा भेक्टर ग्राफिक्सको रूपमा सिर्जना गरिएका थिए, जसमा जीवन्त रङहरूका लागि कलर ब्लकिङ र आकृतिहरूका लागि विस्तृत ढाँचाको काम प्रयोग गरिएको छ। डिजिटल ढाँचाले यस कलाकृतिलाई गुणस्तरमा कुनै कमी नआउने गरी स्क्रिनहरूमा स्केल गर्न र आदानप्रदान गर्न सम्भव बनाउँछ। यसको उद्देश्य युवा दर्शकहरूमा वायाङ गोलेकप्रति रुचि पुनः जगाउनु हो।

The Recognition

About the A' Design Award फलाम पुरस्कार

Wayang Golek पोस्टर शृंखला A' Design Award फलाम पुरस्कारको विजेता हो, राम्ररी डिजाइन गरिएका रचनाबाट अपेक्षित व्यावसायिक र औद्योगिक आवश्यकता पूरा गर्ने राम्रा डिजाइनहरूलाई दिइने प्रतिष्ठित मान्यता। फलाम विजेताहरूले आफ्ना सर्जकहरूको ठूलो कौशल, उच्च विशेषज्ञता, विज्ञ बुझाइ र सृजनात्मक क्षमता देखाउँछन्। Wayang Golek पोस्टर शृंखला उच्च सम्मानित, प्रशंसित र प्रिय, व्यावहारिक र नवीन रचना बन्नेछ भन्ने अपेक्षा छ। Wayang Golek पोस्टर शृंखला को सूक्ष्मताका लागि सम्मान पाइन्छ र जीवनको गुणस्तर सुधारेर संसारलाई अझ राम्रो बनाउन मद्दत गर्न यो डिजाइन गरिएको हो।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The "Wayang Golek" project uniquely blends traditional Wayang Golek puppets with modern design. It employs vibrant colors, intricate patterns, and robust typography, reflecting the richness of Indonesian art. The series aims to rekindle appreciation for this cultural gem, especially among younger audiences, offering an innovative, contemporary approach to preserving and promoting traditional art forms.
Dimensions & Packaging: As digital creations, the "Wayang Golek" series offers scale, color adjustments, and design modification flexibility. Using Adobe Illustrator, a vector-based program, ensures high-resolution output for any size without losing quality. The color mode used was RGB. It can be easily converted to other color modes for digital screen displays. The files were saved in .ai format for easy editing and exported in .pdf and .jpeg formats for universal accessibility.
Tags: Wayang Golek, Cultural Communication, Graphic Poster, West Java, Adobe Illustrator
Production Technology: The "Wayang Golek" project utilized Adobe Illustrator for precision and control in crafting vector graphics, including color blocking to capture vibrant hues and detailed pattern design for intricate motifs. The strong typographical elements were carefully chosen. The design process was iterative, involving several rounds of feedback and refinement to preserve the puppet's unique attributes while encapsulating the cultural richness of traditional Indonesian art.
Design Challenge: The most challenging part of the "Wayang Golek" project was merging traditional Indonesian art with contemporary graphic design while maintaining cultural integrity. Balancing the historical and social perspectives of Wayang Golek with modern aesthetics required careful research and thoughtful design choices. Externally, ensuring the designs could be produced in various formats without losing quality was a technological challenge. However, using Adobe Illustrator allowed this versatility, providing the designs maintained their vibrancy and detail across platforms.
Research: Cultural and design research was conducted for the "Wayang Golek" series. The objective was to understand Wayang Golek's historical and cultural significance and how to translate these elements into modern graphic design. The methodology involved a literature review, a visual analysis of traditional Indonesian art, and a study of Wayang Golek's performances. Adobe Illustrator was the primary tool used for design creation. The designs were shared with a test audience, which included young Indonesian and international viewers, to gauge response. The positive feedback affirmed the project's success in making Wayang Golek more relatable to a modern audience. This approach could inspire similar projects, bridging the gap between traditional art forms and contemporary design.
Inspiration: The "Wayang Golek" project finds its inspiration in the historic art of Wayang Golek, a traditional Indonesian puppet theater. The project draws from the vibrancy and intricacy of Indonesian art, reflected in the designs' bold colors, complex patterns, and robust typography. It's driven by the mission to revive appreciation for this cultural gem among younger generations.
Project Duration: The project started and finished in the summer of 2022 and was exhibited in 2022 West Java.
Operation Flow: The "Wayang Golek" series, as digital artwork, is interacted with primarily visually. Viewers can explore the vibrant color palette, intricate patterns, and strong typography that echo traditional Indonesian art. While rooted in tradition, the designs are presented in a contemporary style, making them relatable to a modern audience. This fusion of old and new enhances viewer engagement, fostering an appreciation for Wayang Golek. The digital format also ensures easy sharing and display across various platforms and devices, improving accessibility and interaction.
Image Credits: Image #1: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #2: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #3: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #4: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.