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Hiroshima Dentetsu हस्त तौलिया by Hajime Tsushima

Hiroshima Dentetsu हस्त तौलिया by Hajime Tsushima is a highly esteemed winner of the very prestigious 2024 A' Design Award कांस्य पुरस्कार in प्याकेजिङ डिजाइन Competition Category.


कांस्यप्याकेजिङ· 2024

Hiroshima Dentetsu हस्त तौलिया

by Hajime Tsushima

Client: Tsushima Design

A' Design Award कांस्य पुरस्कार Winner in प्याकेजिङ Category

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Verified Award Winner

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Colors

The Design

About Hiroshima Dentetsu हस्त तौलिया

जापानको हिरोशिमा शहरमा बिक्री हुने यो स्मारिका हस्त तौलिया शहरको परमाणु बम पश्चातको इतिहाससँग गहिरो सम्बन्ध राख्दछ। यो पुनर्नवीनीकरण गरिएका ओरिगामी क्रेनहरूबाट बनाइएको छ, जसले शान्तिको प्रतीक हो र रेयन धागोमा रूपान्तरण गरिएको छ। डिजाइनमा दुई भिन्नताहरू छन्: एउटामा प्वालबाट देखा पर्ने ट्राम नम्बरहरू छन्, र अर्कोमा खोल्दा सिँढी बन्ने टाइपोग्राफी छ। तौलियाको ढाँचाले हिरोशिमाको प्रान्तीय रूख, मेपललाई प्रतिनिधित्व गर्दछ, र यसका रङहरूले ट्रामको डिजाइनको अनुकरण गर्दछन्। यी वस्तुहरूले हिरोशिमाको भावनालाई समेट्दछन्, शान्तिको कामना व्यक्त गर्दै।

The Recognition

About the A' Design Award कांस्य पुरस्कार

Hiroshima Dentetsu हस्त तौलिया A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Hiroshima Dentetsu हस्त तौलिया उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Hiroshima Dentetsu हस्त तौलिया ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This hand towel is an "origami crane hand towel" made from recycled paper cranes donated by the city of Hiroshima in JAPAN.
The 650 is the exposed train.
This is made a design with a hole through which the 650 characters can be seen.
Maple, which is the pattern of the hand towel, is the prefectural tree of Hiroshima.
The other is a folded paper package. Also, when you open the folded package, the typography emerges in the form of overlapping stairs.
Dimensions & Packaging
The hand towel is 25cm x 25cm. Package is W175mm x H168mm x D20mm
The package is made of a single piece of paper. One has a hole cut out so that the number 650 can be seen. The other is that the typography appears in a stair-like manner.
The paper is folded over and over and a hole is punched so that the logo can be seen.
Tags
package design, towel, souvenir, typography, japan, hiroshima
Production Technology
This product is made by reusing origami cranes donated to Hiroshima Peace Memorial Park and processing them into rayon thread.
It is a souvenir that prays for peace, and has a concept unique to Hiroshima.
Design Challenge
"The most challenging aspect was creating the package on a single A3-sized sheet of paper. It was necessary to reduce costs. The problem is how to create an appealing package design using just one sheet of paper. Specifically, it was difficult to manually create the layered and staircase-like structure of the paper. By making holes, you can show the material of the towel.
Research
This product has a design based on the symbol of Hiroshima and the atomic bombed train. It is hoped that this will arouse interest in the message of peace and Hiroshima's history, contributing to peace efforts and raising awareness of Hiroshima. These effects will contribute to the environment, revitalize local communities, promote tourism, and raise awareness of peace.
Inspiration
Hiroshima is a city that has been rebuilt since the atomic bomb was dropped in 1945. Many people bring origami cranes to the Atomic Bomb Dome and Peace Park to pray. There are also many tourists from overseas.
Products made from recycled paper cranes are souvenirs filled with wishes for peace.
Project Duration
This product will be on sale from April 2023. It is sold at souvenir shops in Hiroshima Peace Memorial Park as a product targeting tourists and wishing for peace.
Operation Flow
This product is a souvenir with a wish for peace. A portion of the proceeds will be donated to the Hiroshima Peace Exchange Fund or the Atomic Bomb Dome Preservation Fund.
Team Members
Hajime Tsushima

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