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Notoginseng औषधि प्याकेजिङ by Zhaocheng He

Notoginseng औषधि प्याकेजिङ by Zhaocheng He is a highly esteemed winner of the very prestigious 2024 A' Design Award कांस्य पुरस्कार in प्याकेजिङ डिजाइन Competition Category.


कांस्यप्याकेजिङ· 2024

Notoginseng औषधि प्याकेजिङ

by Zhaocheng He

Client: Wen Guan Zhuang

A' Design Award कांस्य पुरस्कार Winner in प्याकेजिङ Category

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The Design

About Notoginseng औषधि प्याकेजिङ

नोटोजिन्सेङ र्याडिक्स एट राइजोमा उत्कृष्ट चिकित्सकीय प्रभाव भएको परम्परागत चिनियाँ औषधि हो। प्याकेजिङमा बिन्दुहरूको संयोजनले पहाडको आकार बनाउँछ, जसले पानाक्स नोटोजिन्सेङ पाउडरको वृद्धि वातावरणलाई मात्र प्रतिबिम्बित गर्दैन, तर यसको पाउडर स्वरूपलाई पनि अभिव्यक्त गर्दछ। कालो र निलो रंगमा यस प्याकेजिङको डिजाइनले उद्योगको परम्परागत धारणालाई तोड्छ र प्याकेजिङलाई फेसन तथा गुणस्तरले भरिपूर्ण बनाउँछ। भित्री बक्सको प्याकेजिङलाई व्यवस्थित र संयोजन गरी पूर्वीय कलात्मक अवधारणाले भरिएको परिदृश्य चित्रकला सिर्जना गरिएको छ।

The Recognition

About the A' Design Award कांस्य पुरस्कार

Notoginseng औषधि प्याकेजिङ A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Notoginseng औषधि प्याकेजिङ उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Notoginseng औषधि प्याकेजिङ ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception.
Dimensions & Packaging
125mmX215mmX50mm
Tags
Health, medicine, fashion, artistic conception, powder
Production Technology
This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper.
Design Challenge
Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry.
Research
Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics.
Inspiration
The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains.
Project Duration
The project lasts 2 month
Operation Flow
This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression.

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