Florist Wim Van Assem पुनः ब्रान्डिङ by Rebrandt is a highly esteemed winner of the very prestigious 2024 A' Design Award कांस्य पुरस्कार in ग्राफिक्स, चित्रण र दृश्य सञ्चार डिजाइन Competition Category.
कांस्यग्राफिक· 2024
Florist Wim Van Assem पुनः ब्रान्डिङ
by Rebrandt
Client: Rebrandt®
A' Design Award कांस्य पुरस्कार Winner in ग्राफिक Category
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- Verified Award Winner
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The Design
About Florist Wim Van Assem पुनः ब्रान्डिङ
डिजाइनरहरूले विम भ्यान एसेम, एक प्रसिद्ध नर्थ हल्यान्ड फूल व्यवसायीका लागि उनको ४०औं वार्षिकोत्सवको सम्मानमा नयाँ पहिचान सिर्जना गरे। लक्ष्य उनको जीवन्त, प्रगतिशील र सृजनात्मक फूल कलालाई संक्षेपमा प्रस्तुत गर्ने पहिचान थियो। नयाँ डिजाइन पुरानो ऐतिहासिक भवनका ठूला झ्यालहरूमा राखिएको छ, जसमा गतिशील रिबनहरू छन् जसले भ्यान एसेमको ऊर्जावान र स्वतन्त्र शैलीलाई प्रतिबिम्बित गर्दछ।
The Recognition
About the A' Design Award कांस्य पुरस्कार
Florist Wim Van Assem पुनः ब्रान्डिङ A' Design Award कांस्य पुरस्कारको विजेता हो, सृजनशीलता, चातुर्य र सूझबुझले विशिष्ट उत्कृष्ट डिजाइनहरूलाई दिइने उच्च प्रतिष्ठाको मान्यता। कांस्य विजेताहरू कुशल र उल्लेखनीय रूपमा सृजनशील कृतिहरू हुन्, जसले डिजाइनरहरूको व्यापक अनुभव, कल्पनाशक्ति र साधनसम्पन्नता पुष्टि गर्छन्। Florist Wim Van Assem पुनः ब्रान्डिङ उच्च सम्मानित, प्रशंसित र प्रिय वस्तु, उल्लेखनीय रूपमा व्यावसायिक र नवीन, बन्नेछ भन्ने अपेक्षा छ। Florist Wim Van Assem पुनः ब्रान्डिङ ले आवश्यकता उत्कृष्ट रूपमा पूरा गर्छ, इच्छालाई छुन्छ र जिज्ञासा जगाउँछ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
- Dimensions & Packaging
- 4 Shopping windows 150cm by 250cm
- Tags
- Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
- Production Technology
- Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
- Design Challenge
- It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
- Research
- The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
- Inspiration
- With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
- Project Duration
- The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
- Operation Flow
- The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
- Patents
- All rights Rebrandt 2024
- Team Members
- Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing - Image Credits
- Photography: Keesnan Dogger
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